Working Remote During COVID-19, Content Writing Tips & More with Miranda Miller [PODCAST]

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“Taking these breaks and mentally resetting turns into actually vital. If you’re attempting to multitask from residence and you’ve got all of these items happening round you, it’s vital that you may compartmentalize and tune some issues out. After which I believe having video calls with the folks you’re working with at any time when you possibly can is vital… It’s vital that we nonetheless have face-to-face communication, and that if there are troublesome issues you must discuss or points you wish to get resolved, you have got these verbal and visible cues too so it’s not simply phrases on paper that could possibly be perhaps learn somewhat extra harshly than they’re supposed. So maintain having video calls by means of this time.”

One individual in website positioning you higher find out about is Miranda Miller.

She began out as a copywriter for a few of the net’s first advertising gurus in 2004 and ultimately landed greater roles for some well-known manufacturers within the trade.

Whereas she’s gone in-house with totally different teams at some factors in her 15-year profession, she’s been working remotely for many of that point.

“I really feel like we’re probably the most practiced hermits on the planet,” she says.

She’s placing her intensive distant work expertise to good use as she and different trade figures simply launched Get Distant Prepared, a spot to entry the companies of skilled distant enterprise house owners and consultants to assist companies shift to a distant work setting.

In at this time’s version of The Search Engine Journal Present, Miranda shares much-needed sensible insights on working distant, her ideas on writing and content material advertising, and a few inspiring tales from her profession.

About Miranda Miller

Miranda Miller is a Digital and Content material Advertising Marketing consultant and Strategist for small to mid-sized companies.

She’s a prolific enterprise and advertising ghostwriter and skilled website positioning practitioner. A few of her shoppers have included WordStream, Vizion Interactive, and Quark Expeditions.

Prior to now, she has been the Lead Information Author for Search Engine Watch, the place we had the prospect to work collectively. She was additionally an editor for some time over at ClickZ.

She received to Journey Weekly Silver Magellan Award for Finest Cruise Trade Weblog for her shopper, Quark Expeditions.

Presently, Miranda is a contributor for Search Engine Journal.

Hearken to this episode for some fascinating takeaways on working remotely, writing and advertising.

Present Notes

  • The Coronavirus scenario has precipitated an “avalanche.” Firms who’ve by no means even imagined that they might go distant are compelled to take action. That is going to be the brand new regular for the following a number of months. [4:33]
  • The large changes that people who find themselves used to going into an workplace should make over the following couple of weeks and even longer. [5:51]
  • How can folks become involved with Get Distant Prepared? [8:33]
  • Miranda’s distant working ideas for staying productive: “Crucial factor is your mindset and creating routines that be just right for you.” [9:13]
  • On managing stress – whether or not private or client-related. [12:44]
  • Recommendation for folks managing a digital workforce for the primary time: “Shift to a extra output-based mindset… You wish to have these directions in place to assist them work successfully and be productive, however we don’t wish to micromanage in any respect.” [14:56]
  • What entrepreneurs and consultants can inform shoppers who need to make finances cuts in advertising. [17:03]
  • “That is the time to step again and actually look strategically at what is that this going to appear like sooner or later and what alternatives can we benefit from proper now.” [20:23]
  • What led Miranda into the world of website positioning 15 years in the past? [21:24]
  • On working for Search Engine Watch: “I believe the mentality that I discovered [at Search Engine Watch] about journalism, which has prolonged into all types of enterprise journalism that I do now, is you don’t need to be first, it’s best to attempt to be the very best… It’s higher to for the standard to be there in your content material, you don’t need to be the quickest or the primary.” [26:18]
  • Miranda says there’s at all times going to be a problem with individuals who wish to get wealthy fast and don’t see that there’s long-term worth in producing high quality content material. [27:46]
  • The time she scaled up, Miranda didn’t actually take pleasure in having 6-Eight writers in her group. That was 5 years in the past. Now she enjoys being a bit picky with shoppers – ensuring their values are aligned. [29:52]
  • How does she outline success for her shoppers? [31:11]
  • Her favourite content material marketing campaign was for a journey model the place she blogged about lovely locations and superior actions. [36:37]
  • When it’s not an excellent match: “If one thing’s telling you to not take that contract, it most likely may flip right into a nightmare, so resist the temptation and ship them someplace else.” [38:06]
  • Miranda’s ideas for writing higher content material: Write an overview first then let it sit for a couple of days. Give your self sufficient time and likewise a little bit of freedom to not write in a linear manner. It doesn’t have to begin with the introductory sentence and finish with the proper conclusion. [39:56]
  • On coping with writers’ block and what to do whenever you don’t really feel like writing. [42:36]
  • Her favourite SEJ piece that she wrote? “10 Methods to Get A number of Natural Web page 1 Google Rankings” [44:53]
  • How does she method ghostwriting tasks? [45:57]
  • Prior to now, she needed to ask a male colleague to need to make the presentation for some shoppers as a result of they’re not going to purchase into her suggestions simply because it got here from a lady. [48:51]
  • What’s working properly for shoppers within the content material world? [54:11]
  • The widespread errors persons are doing in the case of their content material technique. [55:25]
  • Present assets she’s utilizing to stay updated on all issues digital advertising and website positioning. [56:59]
  • If she wasn’t in search or advertising, Miranda says she would most likely be a baker. [58:33]
  • If she may return in time to present her youthful self some recommendation, it could be: “You don’t need to take this similar path as everybody prescribed.” [58:53]
  • Miranda considers this as the very best piece of profession recommendation: “Be a unicorn and a sea of donkeys.” –Larry Kim [1:00:26]
  • The worst piece of trade recommendation she’s nonetheless listening to? Anytime one thing is lifeless – whether or not it’s e-mail or website positioning or no matter. [1:03:07]
  • How can newcomers obtain longterm success in our trade? [1:04:05]
  • The issues that excite her probably the most in website positioning and content material advertising proper now: voice search, picture search, and multimedia storytelling. [1:05:25]
  • Miranda’s tackle rating for featured snippets now that there’s de-duplication. [1:07:42]
  • What’s subsequent for Miranda Miller? [1:08:57]

Learn how to join with Miranda Miller:

Twitter | Instagram | LinkedIn | Miranda-Miller.com

Individuals Talked about

This podcast is delivered to you by Ahrefs and Opteo.

To hearken to this Search Engine Present: Higher Know an website positioning Professional Podcast with Miranda Miller:

Go to our podcast archive to hearken to different Search Engine Journal Present podcasts!


Picture Credit

Featured Picture: Paulo Bobita



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