Why Taking Time To Understand the Business Matters with Alexandra Andrianova

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This 12 months, we’re doing Nasdaq’s annual internship program somewhat otherwise. As we navigate the novel COVID-19 pandemic, now we have turned circumstance right into a studying alternative for interns becoming a member of us this 12 months to take part in significant and long-term tasks. By means of the Nasdaq Futures Internship Program, we provide a wide range of skilled experiences for rising expertise by means of an immersive 10 to 12-week digital internship program.

From Stockholm to US, meet few of the intense minds becoming a member of us digitally from all around the globe. They’re taking part in integral, “arms on” roles to assist Nasdaq #RewriteTomorrow.

Right now, we communicate with Alexandra Andrianova, a advertising and communications intern at Nasdaq coming to us from the Haas College of Enterprise at UC Berkeley and majoring in Enterprise Administration.

Inform us somewhat bit extra about your function at Nasdaq.

As an intern on the Nasdaq Governance Options Advertising and marketing workforce, I’m a part of a dynamic group which spearheads and executes the advertising technique for Nasdaq’s SaaS (Software program as a Service) governance product portfolio. Thus far, I’ve labored most alongside demand technology and content material advertising efforts. I’ve helped ideate marketing campaign alternatives, write copy for digital content material, and handle our Salesforce information. Past marketing campaign tasks, I’ve additionally carried out web optimization audits and lately began tackling an initiative to optimize one in every of our webpages for web optimization and PPC. In the end, my function at Nasdaq is to assist enhance its visibility as a world model.

Why have been you wanting to do an internship at Nasdaq?

I used to be wanting to do an internship at Nasdaq due to its unbelievable capability to be an agent of change and I used to be thrilled on the alternative to contribute to the corporate imaginative and prescient. Nasdaq is a pacesetter in expertise innovation, monetary and enterprise experience, and capital market governance. It’s a dynamic and impactful firm that’s continually transferring ahead, which is so thrilling to be part of as a senior in school. Additional, Nasdaq has an unbelievable firm tradition: the collaborative command construction allows you to discover your voice amongst your workforce, fostering independence whereas additionally supporting your development as a younger skilled.

What’s essentially the most fascinating factor you’ve discovered about working right here and in your workforce?

It’s actually troublesome to pinpoint essentially the most fascinating factor I’ve discovered as a result of daily spent at Nasdaq has launched me to such invaluable new perception. At Nasdaq, everyone seems to be open and prepared to attach and share what they’re engaged on, so I’ve liked with the ability to find out about initiatives throughout all kinds of enterprise models. A number of of my favourite issues to find out about have been the intricacies of search engine marketing, choices buying and selling, and ESG initiatives in capital markets. On a broader stage, I’ve actually discovered how one can leverage the sources at my disposal at Nasdaq to form my internship expertise and be taught extra concerning the issues that curiosity me. To a big extent, I’m capable of craft my narrative and my expertise. Additional, I’ve discovered of the gravity of Nasdaq’s place as a world chief and the facility behind the unified drive of hundreds of staff striving in direction of the identical aim. 

Inform us about essentially the most thrilling challenge you’ve labored on up to now.

Probably the most thrilling challenge I’ve labored on up to now is outlining and implementing an internet site redesign for one in every of our SaaS product pages. What I like about this challenge is that the technique for the redesign is essentially information pushed. We’re making adjustments based mostly on quantitative information (web optimization metrics, ppc, and conversion metrics), in addition to qualitative evaluation (assessing the UI/UX journey and the way effectively we’re speaking our story and worth proposition). This challenge has introduced collectively each inventive and information pushed parts, making it one in every of my most fascinating assignments up to now. My favourite half concerning the challenge is with the ability to observe whether or not or not the updates have been profitable based mostly on the info we’ll be amassing after the web page is up to date. My hope is that the adjustments we make efficiently enhance our web optimization and streamline future net modifying, leaving a long-lasting impression after the summer season is over. 

What do you hope to perform by the tip of your time right here?

My targets for my time at Nasdaq is so as to add worth to my workforce, create long-lasting relationships with my teammates and fellow interns, and develop as a younger skilled. Being part of the Nasdaq Futures program has been an amazing alternative for me to develop, particularly throughout this time of disaster. In the end, I hope to perform duties that can allow my workforce and add worth within the long-term. Second, I need to create lasting relationships with the unbelievable individuals I’ve met at Nasdaq. Not solely have I discovered from my supervisor and mentors right here, however I’ve additionally discovered from vivid and passionate fellow interns as effectively. I’m excited to be in contact with different members of the Futures Program and see the place our careers take us. Lastly, for my very own private improvement, I hope to higher equip myself to carry out in a fast-paced, agile work atmosphere. I imagine this resilience can be essential to succeeding in any future job endeavor and can be a tremendous asset to remove with me from this expertise.

Your recommendation for interns subsequent 12 months:

Take the time to grasp the enterprise! The important thing to doing effectively in no matter job you’re in is knowing the enterprise and trade inside and outside. There are various completely different enterprise models that assist make Nasdaq the resilient, modern firm it’s. As an intern, it’s important to take the time to find out how all of those models work collectively so that you could perceive how your function contributes to the larger image. Past studying about Nasdaq as a complete, take each alternative to achieve out and communicate to these outdoors of what you are promoting unit. It has been extremely humbling to be taught from such a pushed, devoted, and clever group of individuals with numerous backgrounds and experiences. Profiting from the breadth of information, expertise and sources at Nasdaq will make daily thrilling and fascinating! Lastly, discover your personal approach to go above and past. Nasdaq is a tradition of excellence and innovation and it’s as much as you to assist drive this tradition ahead. Be a self-starter, be resilient, and take each alternative that comes your manner — and even create your personal. Alternatives at Nasdaq are current in every single place, it’s as much as you to #RewriteTomorrow.

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