What Are the Most and Least Effective PPC Channels?

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Entrepreneurs say search is the best pay-per-click (PPC) digital promoting channel and show is the least efficient PPC digital promoting channel, in line with current analysis from Hanapin Marking.

The report was based mostly on knowledge from a survey performed in Might and June 2019 amongst 527 entrepreneurs who work for manufacturers or businesses.

Practically two-thirds (65%) of entrepreneurs who work for manufacturers say search is the best PPC channel, and 42% say show is the least efficient PPC channel.

These sentiments are even stronger amongst company entrepreneurs: Some 74% say search is the best PPC channel, and 53% say show is the least efficient PPC channel.


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