Vivial Surveys Small Businesses, Releases 2020 Digital Marketing Trends


DAYTON, Ohio, Dec. 19, 2019 (GLOBE NEWSWIRE) — Advertising know-how (martech) firm Vivial launched its 2020 Digital Advertising Traits report, which is a glance into the subsequent chapter of on-line, cell and social advertising. This report comes on the heels of Vivial’s unbiased analysis of small enterprise house owners throughout the U.S., which uncovered key insights in regards to the state of small enterprise advertising.

In a survey of greater than 500 small enterprise house owners, Vivial discovered that whereas 41 p.c of small enterprise house owners say they do sufficient advertising to get by, greater than 1 / 4 say their lack of information about advertising is hindering their present advertising efforts. The 2020 Digital Advertising Traits report gives actionable ideas for content material advertising, social media, search engine advertising, website positioning and SMS advertising together with compelling statistics that construct the case for ramping up digital advertising efforts over the subsequent 12 months.

“Our principal aim at Vivial is to make the advanced easy. This makes it simpler for our prospects to extend their visibility and join with their goal audiences,” mentioned Laura Cole, Vice President of Advertising, Vivial. “We’ve developed the 2020 Digital Advertising Traits report back to function the last word information to assist native companies keep on high of the newest traits and develop a transparent advertising technique for the 12 months forward.” 

The free report is on the market at https://vivial.internet/lp/2020-trends-ebook/.

Highlights from the report embody the next: 

  • Content material Advertising – Vivial’s survey discovered that almost 1 / 4 of small enterprise house owners wrestle with producing partaking content material on a constant foundation. But in 2020 and past, content material advertising will proceed to play a foundational position in digital advertising so SMBs might want to up their content material recreation. Particularly, customers shall be on the lookout for content material that goes past promoting, that’s clear and explanatory. With voice and picture searches accounting for half of all searches on the web in 2020, gearing content material for voice-activated units can also be a necessity.
  • Social Media – Whereas 62 p.c of surveyed small companies say social media advertising has the best ROI for his or her enterprise, solely 40 p.c of small enterprise house owners are operating any paid advertisements on social media. Utilizing a mixture of natural AND paid content material is essential to construct followers and followers on social platforms. Hyper-local concentrating on, user-generated content material, movies, good influencer partnerships and social communities are different methods small companies can improve and construct out social media advertising methods.
  • Search Engine Advertising (SEM) – Multi-platform promoting shall be a should in 2020, together with selection in each the platforms for promoting (Google, social media, and so forth.) in addition to the kind of advertisements (video, carousel, and so forth.). As well as, there shall be a much bigger emphasis for SMBs to grasp what searchers are actually asking for once they kind in particular key phrase phrases after which creating touchdown pages that rapidly, but totally gives them with a solution or resolution.
  • Search Engine Optimization (website positioning) – As voice-based search is rapidly changing into “the subsequent large factor,” it’s important for companies to have correct listings, content material key phrases and search rankings to be discovered with voice queries.
  • Cellular Advertising (SMS) – Seventy-five p.c of customers choose to obtain gives by way of textual content. To capitalize on this platform, it is going to be key for companies to maintain messages easy and private and discover methods to distinguish not solely merchandise however customer support.
  • Omni-Channel Method – Prospects count on a seamless expertise and companies have seconds to maintain their consideration. So, whether or not they arrive on a touchdown web page or step via the entrance door to redeem an SMS coupon, the messaging have to be constant and the method fluid.

The total traits report, 2020 Digital Advertising Traits, could be downloaded right here: https://vivial.internet/lp/2020-trends-ebook/.


Vivial is a groundbreaking advertising know-how (martech) firm that provides omni-channel options confirmed to attach manufacturers of all sizes with present and potential prospects.

Serving a whole bunch of hundreds of native, nationwide and enterprise prospects via direct and oblique channels, Vivial will increase visibility, builds loyalty, manages content material and tracks outcomes for his or her prospects with an easy-to-use suite of modern on-line, social and cell advertising instruments. With an on-demand help employees, Vivial works behind the scenes in order that their shoppers can deal with operating and rising their companies efficiently.

Vivial’s success is highlighted by recognitions equivalent to: “Fifth Hottest Know-how Firm,” Forbes; “High 10 website positioning Answer Suppliers,” Advertising Tech Insights; “10 Greatest Advertising Answer,” Trade Period; “30 Quickest Rising Tech Firms,” Silicon Evaluation; and quite a few “Greatest Locations to Work” awards from the American Metropolis Enterprise Journals.

For extra data go to https://vivial.internet

Elizabeth Jensen
Method Advertising

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