TrafficGuard Launches Free Ad Fraud Protection

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Advert fraud prevention specialist TrafficGuard at this time launched free pay-per-click (PPC) safety to assist companies guarantee their advert spend generates actual promoting engagement

Companies lose as much as 30 p.c of their budgets to advert fraud from ways like bots and click on fraud, and, in the US alone, the every day value of advert fraud is anticipated to surpass $100 million by 2023, in accordance with TrafficGuard’s personal information.

“Advert budgets are getting slashed, and advert fraud is continuous to scale back them even additional. By providing our PPC advert fraud safety totally free, we need to make it simpler for companies of all sizes to get the transparency they should battle fraud to guard their promoting,” mentioned Luke Taylor, founder and chief operations officer at TrafficGuard, in a press release. “At TrafficGuard, we now have been working arduous, from residence, to get our free resolution prepared for companies now, after they want it most. As an illustration of our dedication to constructing a stronger digital promoting ecosystem, we now have determined our free resolution is right here to remain. It is a actually difficult time for a lot of companies, and we need to assist alleviate a few of that strain on companies. Along with our free providing, our premium PPC resolution is now pay-as-you-go, permitting our bigger prospects extra flexibility in powerful occasions.”

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