Tinuiti, a Digital Marketing Agency, Names Amar Braithwaite as SVP, Social Media


Previous to becoming a member of Tinuiti, Braithwaite served as Vice President of Digital & Social Media Technique US for Publicis Groupe. Braithwaite spent a number of years on the company.

New York: Tinuiti, impartial efficiency, and data-driven digital advertising company, introduced in the present day that Amar Braithwaite has been named Senior Vice President, Social Media. On this function, Braithwaite will work with the company’s rising inventive division and knowledge insights crew to ship strategic paid social options that advance lead era, app downloads, gross sales, and buyer loyalty.


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The newly created function represents a key management perform on the company, as Tinuiti accelerates model efficiency throughout the Triopoly of Google, Fb, and Amazon. Braithwaite will elevate the social observe on Fb and past, together with rising channels like Tik Tok, Snapchat and extra.

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Braithwaite’s addition to the management crew follows a 12 months of main development for Tinuiti, together with a rebrand announcement and a sequence of key govt hires to guide the consumer providers, inventive, and e mail and CRM groups. The brand new rent reinforces the company’s dedication to investing in modern subject material consultants with confirmed management abilities. By including Braithwaite to the crew, Tinuiti is doubling down on advancing performance-born and scalable options that assist shoppers generate elevated social power and obtain sustainable development.

“Tinuiti is constructing super momentum with top-performing manufacturers on Google, Fb, and Amazon,” stated Craig Atkinson, CCO of Tinuiti. “As the most recent Forrester Wave famous, our shoppers credit score Tinuiti with a number of the strongest ecommerce methods within the {industry}, and I’m thrilled that Amar is becoming a member of us at this second of explosive development and rising recognition. His profession has been outlined by delivering strategic and breakthrough campaigns for shoppers like Apple, Google, and American Categorical. He’s the proper match for Tinuiti as we proceed to construct on our success in serving to shoppers and inner groups alike to know, consider, and convey to market industry-leading experiences.”

“As a real impartial company, Tinuiti has the liberty, drive, and expertise to disrupt the {industry} with inventive and data-driven options on paid social platforms,” stated Braithwaite. “I’m excited to affix this crew as we deliver storytelling to technique and pull the levers that drive customers from clicks to conversions. My mantra for this crew and our shoppers is #watchusgrow.”

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With greater than 15 years of expertise in brand-building, Braithwaite’s inspiration stems from his fascination with the ever-changing worlds of tech and new media. Previous to becoming a member of Tinuiti, Braithwaite served as Vice President of Digital & Social Media Technique US for Publicis Groupe. Braithwaite spent a number of years on the company, the place he shortly rose via the ranks as VP/Director, Social Content material & Engagement Technique and later as Senior Vice President, Digital & Social. Braithwaite additionally has client-side expertise, working as Director of Advertising for Nutrabolt, and helped to launch FitJoy dietary bars. His transformative pondering has affected notable manufacturers together with Nike, Unilever, Purple Bull, Anheuser-Busch, P&G, Coca-Cola, Verizon, HBO, The J.M. Smucker Co., USAA, and MTN DEW x NBA.

The function is efficient instantly, and Braithwaite will report back to Tinuiti Chief Consumer Officer, Craig Atkinson.

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