Dracula solely comes out at night time and apparently so does its advertising and marketing.
A brand new BBC miniseries within the UK known as Dracula (additionally streaming on Netflix outdoors the UK) arrived for the brand new 12 months and with it some inventive billboards.
What appears like a random assortment of bloody stakes plunged right into a white backdrop on billboards in London and Birmingham transforms into shadow artwork as the sunshine of the day disappears. A well-known face then emerges with assist from strategically positioned projected lights.
Check out a time-lapse that went viral to get the total impact:
It is Dracula!
Daylight is notoriously recognized to kill the vampire, so this design makes rather a lot sense. The present, from the workforce behind Sherlock, options three 90-minute episodes. In entrance of the billboard is an enclosed blunt object with the directions, “In case of vampires, break glass.”
BBC Artistic is behind the shadowy billboard. The company instructed design publication The Drum that the transformative work is meant to invoke the dark-humored present, which is an adaptation of the vampire legend.
And hey! In case you’re searching for different cool shadow artwork, try the work of artist Kumi Yamashita.