Social Media – Goonj and TikTok come together for #SpreadTheWarmth campaign, Marketing & Advertising News, ET BrandEquity

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Goonj, a Delhi based mostly NGO and quick video platform, TikTok have come collectively to launch an in-app winter contribution problem referred to as #SpreadTheWarmth. This marketing campaign went reside on January 01, 2020, encourages TikTok customers to create movies whereas making contributions inside their communities and serving to the much less lucky to sort out a extreme winter season.

Anshu Gupta, founding father of Goonj, stated, “For a few years now, Goonj has been highlighting winters as an annual catastrophe for individuals who don’t have sufficient garments and the way the demise and struggling on account of chilly is solely preventable with the contribution of the numerous woolens and garments mendacity unused in city properties. TikTok is a medium of the plenty, particularly the youth.That’s why this marketing campaign makes plenty of sense because it reaches out to every considered one of us and encourages us to do our bit.”

In line with the corporate, the #SpreadTheWarmth web page on TikTok additionally directs customers to Goonj’s dropping centre throughout numerous cities in India the place they’ll ship their contributions.

Goonj has been posting movies about suggestions for ‘accountable and respectful’ contribution, from their TikTok account. Volunteers of Goonj are sharing necessary details about issues to remember whereas making contributions, schooling about precautions throughout winter, and so forth., the corporate added.

TikTok India, spokesperson, added, “Within the latest previous, a number of social welfare organisations have been profitable in spreading their message about causes they advocate by successfully leveraging TikTok’s sturdy person base and attain. We’re happy that Goonj selected TikTok as a medium for the #SpreadTheWarmth marketing campaign that goals to deliver heat and luxury within the lives of the much less lucky. We stay dedicated in direction of India and we’ll proceed to emerge as a constructive platform inspiring change.”

The #SpreadTheWarmth marketing campaign, encourages TikTok customers to create movies whereas making contributions inside their communities and serving to the much less lucky to sort out a extreme winter season, the corporate added.



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