SEM Marketing Manager – Charlotte Agenda

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Overview:
The SEM Supervisor shall be chargeable for working throughout the EchoPark digital advertising platform to develop methods and execute these methods for our rising nationwide model. They may assist enhance EchoPark lead era by testing and optimizing PPC campaigns. This function can have crossover into show, paid social and on-line video reminiscent of YouTube. The Supervisor will construct, handle and improve EchoPark advertising efforts by specializing in the segmentation, concentrating on & instruments that allow environment friendly and efficient advertising actions.

Tasks:
• Accountable for managing the EchoPark presence on Google and Bing paid advert platforms. Candidate will immediately handle accounts, placements, advertisements and bidding.
• Analyze knowledge to make well timed and knowledgeable selections on bids, advert copy, and touchdown web page efficiency.
• Introduce numerous client segmentation methods to enhance gross sales funnel effectivity by channel testing.
• Determine progress alternatives through channel testing, key phrase growth, on-line response enhancements & further partnership alternatives.
• Conduct common aggressive evaluation, put together studies on findings, and share motion plans with supervisor and senior management.
• Present modern options and decide optimum cross channel combine to maximise lead progress and gross sales.
• Perceive an evolving e-commerce and digital panorama because it pertains to digital media, person design, web site engagement, analytics and total advertising methods.
• Associate with different digital advertising workforce members to make sure constant messaging and supply methods in addition to preserve model consistencies.

Necessities:
• SEM Supervisor Expertise required.
• Bachelor’s diploma or greater.
• Confirmed success managing PPC & social media marketing campaign technique growth, execution, administration, and measurement.
• Extremely organized, job and detailed oriented.
• Skill to investigate and interpret knowledge successfully.
• Sturdy written and oral communications.
• Be a pupil of the digital advertising trade.
• 4+ years of digital advertising expertise, with a transparent historical past of success in digital marketing campaign creation & execution.
• Certifications and/or expertise with paid search and & supporting know-how, such Google Analytics, Google Advertisements, GTM, Bing Advertisements, YouTube, and so on.
• An understanding of automotive retail particular and common present on-line advertising ideas, technique and finest practices.
• Wonderful analytics and problem-solving expertise.
• Artistic and self-motivated, with a powerful willingness to study and hone expertise.
• In a position to multi-task and handle deadlines.
• In a position to work as a part of a workforce and be held accountable for key duties.
• Proficiency with Excel.

Advantages:
• Medical insurance
• Dental insurance coverage
• Imaginative and prescient insurance coverage
• Paid day without work



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