Paying for what you get: Could this be the first open-market platform prioritizing action over traffic?


The COVID-19 pandemic has evidently prompted widespread disruption, monetary pressure, and dramatic challenges to enterprise fashions internationally. While firms clamor to scale back prices and streamline their plans, one space that many wish to tackle is their search engine budgeting.

Whereas conventional search engines like google and yahoo, reminiscent of Google, persistently present searchers with a mess of outcomes inside seconds, they don’t at all times actually ship an environment friendly platform for the customer’s wants. Searchers clicking on internet search hyperlinks that don’t supply the specified product. may be very common-place.

But these platforms cost for the advert being clicked on regardless, leading to sellers being charged extortionate quantities, with little or no offset from purchases made. 

Between 2016-2018, an estimated $7.2b was misplaced on PPC platforms to “invalid clicks”, reminiscent of click on fraud or search errors. Such platforms incentivize clicks, making a panorama the place serving to customers discover what they’re on the lookout for effectively, isn’t the primary precedence. From drowning in irrelevant search outcomes to paying for low-quality visitors, patrons and retailers have long-sought-after a platform that focuses solely on offering what they want. 

That is the place Gollgi enters the market.

Begin-up search engine platform, Gollgi, claims to simply join patrons with sellers by way of a complicated open-market community, slicing prices and offering far more streamlined search capabilities than its opponents at Google, Shopify, and Wix.

Nevertheless, with over 50% of preliminary product searches going by way of Amazon, moderately than Google, if Gollgi plans to seize present brand-following customers and compete towards Amazon, it is going to be no small feat. 

“We’re a search engine for B2B merchandise, which offers patrons with precisely what they want by requesting as a substitute of simply trying to find it.” Eitan Koren, Founding father of Gollgi tells us, “Due to this fact, we don’t contemplate Gollgi to be in the identical market as Amazon.”

While specializing in B2B, moderately than B2C, provides Gollgi an outlined distinctive promoting proposition, we noticed that although the corporate proclaims to not be competing with Amazon, the positioning aesthetic means that the e-commerce behemoth has at the very least had some affect on its design. 

Gollgi states that its search platform offers patrons and sellers with an open-market community. Whereby customers merely make a request for a particular product and solely related sellers strategy them with presents. 

They’ve designed the platform to not promote irrelevant merchandise, acquire consumer information, or waste the customer’s time with hopeful searches. Not like platforms reminiscent of Shopify or Wix, there may be additionally zero value hooked up to opening a retailer on the platform. Gollgi doesn’t cost fee upon every sale, nor does it contain itself within the commerce – its sole purpose is to attach patrons with related sellers. With a lot fewer fees to sellers than these different major e-commerce platforms, we’re curious as to how Gollgi earn cash. 

“As soon as the vendor sends a suggestion – and is opened by the customer – Gollgi fees the vendor $1 per click on, and our expectation is 5 presents for every request,” Koren mentioned. “We neither intervene within the deal nor will we take commissions. Gollgi solely fees sellers for a click on (versus Google AdWords, the place sellers pay whatever the high quality of the press).”

If Gollgi actually is the reply to extra environment friendly and efficient B2B product buying, we will see a vivid future for the fledgling firm and if all goes to plan, what’s subsequent for Gollgi?

“We plan to deliver to the market and so as to add one other 2-Three p.c to the offers for customers who want additional safety within the course of of cash transfers,” Koren mentioned. “We’ll even be including extra companies to our market. We have already got some sellers providing companies like accounting, tutoring, and many others., nonetheless, we want to develop to extra companies together with, authorized, gardening, tourism, and past.”

It’ll be intriguing to observe and see how this newcomer makes their mark within the e-commerce scene. The proof will in the end be within the revenue.

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