Pandora has arrange a brand new digital division to spice up its on-line gross sales by way of the likes of personalisation and information analytics.
Positioned in Copenhagen, the brand new division will convey collectively software program engineers, designers and analysts to deal with evolving Pandora’s digital buyer expertise and drive on-line gross sales.
The group may also have a look at learn how to strengthen Pandora’s potential to seize, analyse and apply buyer information for personalisation functions.
Pandora stated the brand new division would change into operational in April. The corporate expects to rent round 80 new workers this yr, with additional growth in 2021. Key roles will embody product managers, digital engineers, operations managers, technique managers and information analysts.
David Walmsley, chief digital and omnichannel officer, stated: “How we derive the advantages from expertise and information to create an excellent buyer expertise is vital for us as a worldwide model. Right now marks the subsequent stage in Pandora’s digital transformation, as we make this important funding in our technological capabilities.”
Peter Holmberg, CIO at Pandora, stated: “Knowledge-driven buyer progress is a strategic guess for Pandora and our ambition is to change into greatest at school at personalisation inside 2-Three years. This group will likely be instrumental in delivering on our aspirations inside superior information analytics.”
Pandora’s Programme NOW seeks to enhance the corporate’s model place whereas lowering prices. The retailer launched a brand new web site design in August and goals to create a“digitalised model expertise”, which basically means utilizing information to recognise clients and supply them with tailor-made product suggestions and advertising.