Wednesday 01-01-2020 09:30
Cellular Advertising journal celebrates its 15th yr in 2020. We launched in 2005, two years earlier than the iPhone, when apps had been nonetheless a distant dream in a developer’s eye and Wi-fi Utility Protocol was about as refined because the cell net may get.
Since we launched, we’ve clearly run an entire load of stories tales, interviews, options, opinion items and movies, and going ahead, we’re going to proceed to cowl the worldwide cell and digital advertising and marketing house, however in a barely completely different approach.
We’ll purpose to supply a extra complete overview of what’s taking place, by rounding up the important thing information, launches and occasions every week. We’ll take a better take a look at manufacturers’ cell advertising and marketing methods in a collection of name interviews, by which we’ll ask what they’re doing on cell, what’s working, what isn’t, and what classes they’re studying.
We’ll additionally take a deep dive into the new matters of the day like App Advertising and Programmatic, speaking to the cell specialists that manufacturers flip to for assist in these areas. And we’ll be operating extra branded content material from these cell and digital specialists who’re tasked with fixing advertising and marketing challenges and creating nice campaigns each time they set foot within the workplace.
There’s a ton of nice stuff taking place on the market within the cell and digital advertising and marketing world. We sit up for preserving you up to the mark with it in 2020 and past.