Leaping on the excitement round Sugarbook’s latest OOH advert which resulted in DBKL demanding its elimination, MyBurgerLab parodied the inventive idea of the advert on Fb with three totally different photographs and stated “Who’s your daddy now? PS: Obtain our app now for entry to high quality meat and buns”. The primary picture featured an enormous burger with the phrases “Gents, measurement issues”, whereas the second featured two charcoal buns with the sentence “When you go black, you by no means return”. The final picture featured the charcoal bun strategically positioned in entrance of a lady’s mouth and her trying down at it. The phrases learn: “It’ll blow your thoughts away”.
In an announcement to A+M, co-founder Chin Ren Yi stated myBurgerLab determined to leap on the viral piece of stories by photoshopping the photographs onto the precise billboard. It additionally seized the chance to advertise its app by placing the icon on the backside of the advert.
“We anticipate zero ROI for our app as we’re extra targeted on the risque advert. However we do assume it can assist increase model consciousness. I’m certain individuals will speak about it for the subsequent one to 2 days,” Chin stated.He defined that myBurgerLab additionally wished to supply customers an escape from boredom and if the adverts made somebody chuckle, it did its job. When requested about towing the road between being humorous and offensive, Chin defined that so long as it’s finished in good enjoyable and leveraging on others’ work, “it shouldn’t be a difficulty”.
Whereas some netizens discovered the put up hilarious and applauded myBurgerLab for being quick in trendjacking, others identified that it’s the 21st century and “it’s not cool to sexualise meals in adverts anymore”. The buyer added that if something, it’s discriminatory and can not patronise myBurgerLab.
She additionally posted a picture of the well-known “Burger King’s Tremendous Seven Incher – It’ll Blow your thoughts away” advert which prompted a stir a number of years again. The advert additionally featured a lady with a sub strategically positioned in entrance of her mouth with the phrases “It’ll blow your thoughts away”.
Chin nevertheless stated, “I feel with out the present context, us posting these photographs would undoubtedly get us into hassle. However proper now, the main target is on how briskly we reacted to it and the way applicable it’s given the ‘inappropriate-ness’ of the unique advert.”