Meet the Teenager Building an Influencer Empire: John Robb


John Robb is the 18-year-old founding father of InfluencerHive, an influencer company and digitally native model growth firm. His enterprise has labored with among the largest accounts on Instagram, in addition to run promoting campaigns for quite a few eCommerce manufacturers and apps. InfluencerHive manages and represents high social expertise, serving to them with technique, branding, and monetization. The company additionally helps manufacturers create and distribute content material, run promoting campaigns, and construct communities. Together with driving income to others’ companies, John at the moment runs his personal model that’s grossing over $300ok per 30 days utilizing his digital advert technique.

With knowledge past his years, Robb’s enterprise constructing expertise are well past that of his friends. The teenage enterprise phenom shares a few of his finest recommendation for constructing a strong model and enterprise at a younger age.

Curiosity can construct empires​: Robb developed a fascination with the web and with the facility of social media from a younger age, and he leveraged his curiosity to start out studying and constructing earlier than he was an adolescent. “I’ve all the time been intrigued by how the web grants anybody the potential to ship content material to hundreds of thousands of individuals, no matter who you might be,” Robb mentioned. “By the point I used to be 14 years previous, I had accrued a number of hundred million impressions throughout my numerous Instagram, YouTube, and Twitter profiles. I used to be usually doing promotion offers for various manufacturers, working primarily with eCommerce shops. Once I realized how a lot income these model companions had been producing from my viewers, I assumed I’d be higher off beginning my very own eCommerce enterprise to promote to my viewers and past. As an alternative of appearing as a advertising and marketing channel for different companies to leverage, I used to be impressed to create my very own.” Though there are tons of variables in an advert marketing campaign, Robb credit a two-part framework to his advertising and marketing success. “All of my campaigns begin with 2 questions: How can I cost-effectively seize consideration? How can I convert that spotlight into as a lot worth as potential?” Robb’s inventive, data-driven, and cost-conscious method to digital promoting has allowed him to unlock explosive income progress.

By no means cease rising​: When within the early days of constructing his first eCommerce enterprise, Robb frequently regarded for tactics to proceed rising and enhancing his model. He was by no means content material to settle with what he had, which made the result a lot sweeter. “I rapidly realized that this enterprise may and could be a lot greater. I constantly improved my (eCommerce) retailer’s web site, model id, and promoting technique. Numerous hours had been spent creating and curating content material for my model’s Instagram web page, the place I developed a loyal neighborhood of over 50,000 followers inside the first month,” mentioned Robb. “I labored with dozens of influencers, making offers with them to advertise my retailer, and by the top of winter break, I had achieved $50,000 in income. I continued to develop and scale my retailer to the purpose the place it was producing $3,500 per day with little or no adspend.” Robb has gone on to construct extra profitable manufacturers, along with his present eCommerce web site at a $3.6M annual run fee simply months after launching. This speedy progress led to Robb being invited to hitch Google’s unique invitation-only Model Accelerator program, the place he’s been given entry to a number of invaluable instruments akin to Fortune 500 account representatives, inner Google Advert information, shopper habits, and quite a few different assets that may in any other case price tens of 1000’s of {dollars}.

Social media makes strikes, and it makes cash​: Early alongside in his profession, Robb observed the large energy that social media may wield by way of capturing consideration at scale and constructing communities. He harnessed it and constructed his enterprise from it. Along with merely noticing the facility that comes with it, Robb was additionally good sufficient to make use of his personal experiences as leverage as nicely. “Realizing the facility in harnessing social media to drive site visitors, I began InfluencerHive, a enterprise that allows influencers to higher develop and monetize their affect in addition to assist manufacturers to place their merchandise in entrance of individuals the identical approach I do,” Robb defined. “In my time as each an influencer and a model, I acknowledged quite a few ache factors and obstacles inside influencer advertising and marketing that I’ve sought to repair with the creation of InfluencerHive.”

Age is however a quantity​: At instances, Robb’s age has been a enterprise restriction. Nevertheless, not letting his age halt his enterprise is what has led Robb to construct a profitable enterprise as an adolescent. His ardour received out, which implies that his age didn’t should matter. “I’ve needed to cope with the restrictions of being a minor, which has led to a number of PayPal accounts and different fee processors of mine being shut down or restricted, thereby stunting the expansion of my companies,” Robb mentioned. “I additionally needed to keep away from voice calls with my companions or purchasers earlier than I hit puberty, in any other case, they’d have recognized I used to be very younger and will not have taken me critically. Additional, it was troublesome to entry monetary providers akin to banking, which was one other impediment to accepting funds. Lastly, I began with no cash or steering, however I labored laborious to construct my enterprise from nothing however a laptop computer, an web connection, and a want to construct.”

You could have the facility to alter the world, and you need to be pleased with it​: As a enterprise builder and an knowledgeable in influencer advertising and marketing, Robb has discovered pleasure in with the ability to assist others attain their potential. By the use of his dedication and aptitude for model constructing, he’s been in a position to construct a viable and thriving enterprise. “I’m delighted that I’ve been in a position to assist different entrepreneurs develop their manufacturers in the identical approach I’ve grown mine,” mentioned Robb. “I’m additionally pleased with the truth that I’ve enabled my influencer companions to make earnings, which is very necessary now as younger folks cope with excessive prices of residing, costly training, and low wages.”

In a digital market that turns into simply saturated with #advertisements and #sponsorships, it could possibly appear laborious to seek out individuals who really care in regards to the science and artwork of influencer advertising and marketing and social media. On the ripe previous age of 18, John Robb has constructed an influencer empire primarily based on laborious work, following his passions, and pushing again in opposition to obstacles. Together with his recommendation, different younger model builders and influencers can discover the inspiration to maintain going.

Opinions expressed listed here are the opinions of the writer. Influencive doesn’t endorse or overview manufacturers talked about; doesn’t and cannot examine relationships with manufacturers, merchandise, and folks talked about and is as much as the writer to reveal. VIP Contributors and Contributors, amongst different accounts and articles, are skilled fee-based.

Printed January 5, 2020

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