LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST]

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Social isolation can’t preserve the Advertising O’Clock workforce from releasing a brand new episode!

We’re recording from our homes to convey you this week’s present.

Hosts Greg Finn, Jess Budde, and Mark Saltarelli ship the digital advertising information the group is speaking about this week:

LinkedIn Introduces Dialog Advertisements

The brand new format permits advertisers to have interaction with customers in LinkedIn messages.

These select your individual journey advertisements really feel natural to the person and the messages are solely despatched when customers are energetic on LinkedIn.

Google Webmaster Central Creates New Properties for Occasions

Added to developer documentation this week, the brand new schema will enable site owners to share the present standing of their occasion, whether or not its canceled, postponed, or digital.

Snapchat Lens Net Builder

This utterly free software permits manufacturers to create branded VR filters.

Fb vows to assist small companies amid the COVID-19 Pandemic

COO Sheryl Sandberg introduced that Fb is investing $100 million to assist small companies in over 30 international locations.

Then, now we have a brand new section known as Good Vibes & Advertising Wins, the place we spotlight some success tales from the trade this week!

Then, we reply your digital advertising questions:

  • Who’s partnering with the U.S. authorities to create a COVID-19 info web site?
  • What main retailer is slashing its Google Advertisements funds?
  • When will Google implement obligatory parallel monitoring for video campaigns?
  • The place are you able to contact up your look in your Zoom video calls?
  • Why is Google telling advertisers to anticipate longer processing instances for brand new advertisements?
  • How is COVID-19 impacting Google Advertisements outcomes for various industries?

Plus, do now we have the proper look to be America’s Subsequent Prime TikTokers? Tune in to search out out!

Go to the Advertising O’Clock web site to study extra about immediately’s articles and subscribe!

Thanks to our sponsors!

  • Ahrefs – An all-in-one search engine optimization toolset that offers you the instruments you’ll want to rank your web site in Google and get tons of search site visitors.
  • Opteo – Helps Google Advertisements managers automate time-consuming guide duties to allow them to spend extra time on high-level technique and artistic work.

Picture Credit

Featured Picture: Samantha Hanson, Cypress North



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