Label Insight Names Todd Morris As New CEO


Morris joins the corporate as Label Perception dramatically expands its position in serving to CPG producers and retailers realign their product, e-commerce and digital methods to attach with shoppers round their particular person product attribute preferences, similar to gluten-free, Paleo weight-reduction plan, all-natural, Kosher, peanut-free and hundreds of different need-states. By pairing on-line shopper search with its deep product attribute insights, Label Perception can assist buyers discover the merchandise they want via e-commerce and digital channels, giving retailers and types the flexibility to develop their prospects and drive elevated gross sales.

The corporate’s patented expertise and information platform has mapped the CPG product panorama to know and categorize ingredient data and claims for each product, with the flexibility to seek out the suitable merchandise primarily based on shopper inquiries and wishes. The corporate’s complete database incorporates some 24,000 product attributes for greater than 80 % of all CPG merchandise bought in US shops and on-line.

“We’re thrilled Todd has determined to affix our firm,” stated Ronak Sheth, co-founder of Label Perception. “His expertise in scaling international enterprise operations and growing progressive data-driven personalization options for the CPG business will likely be pivotal to the following section of our development.” Sheth arms over the CEO position to Morris as he assumes a brand new place as the corporate’s Chief Technique Officer.

Morris brings deep government expertise, business relationships and understanding of the altering wants of American buyers and the CPG ecosystem. He spent 17 years in government management roles at Catalina, a pacesetter in purchase-driven efficiency advertising and marketing, shopper intelligence and digital media for CPG retailers and types. Most just lately, as president of Catalina, Morris had P&L accountability for about $650 million in income throughout seven international locations.

“That is an thrilling time to affix Label Perception,” stated Morris.  “E-commerce is the brand new engine for development within the CPG business. However shoppers need a web-based expertise that features better product transparency, with the flexibility to seek for and uncover merchandise primarily based on their particular person motivations and wishes, together with their private dietary, allergen, sustainability and different preferences. Solely Label Perception supplies the information to energy this alteration.”

“Label Perception could make CPG merchandise instantly discoverable to tens of millions of recent shoppers who’re trying to find merchandise primarily based on private preferences and product attributes, quite than on manufacturers,” Morris continued. “We will energy new e-commerce experiences which are way more related and significant to buyers so retailers can entice extra consumers and enhance buy charges.”   

Label Perception already works with lots of the largest and most progressive retailers and producers within the business. The corporate’s options assist some 5,500 U.S. CPG manufacturers, and quite a few main retailers, together with three of the highest 10 U.S. on-line grocers. The corporate additionally serves main authorities companies and business associations, together with the FDA, USDA and American Coronary heart Affiliation.

“Product transparency is what almost all shoppers now crave.  Serving to buyers discover the suitable merchandise to satisfy their wants is a high precedence for our members,” stated Randy Skoda, President and Chief Government Officer of main grocery retailer cooperative Topco Associates. “Label Perception’s distinctive information and perception supply platform brings new worth to the best way we assist our retail members serve and have interaction at the moment’s shoppers and attain new consumers.”

About Label Perception
Label Perception is the business chief in serving to retailers and CPG manufacturers join with the altering wants and preferences of U.S. shoppers. Its best-in-class information platform empowers firms to unlock new alternatives throughout their enterprise, whereas delivering purchase-driven transparency. By gathering and analyzing bundle information on greater than 80 % of all top-selling meals, pet, and private care gadgets utilizing patented information science and machine studying, Label Perception has constructed the business’s most complete and trusted information base for understanding merchandise primarily based on 24,000 attributes, similar to low-sodium, gluten-free, Paleo, all-natural and different preferences. This information delivers shopper transparency, and powers digital innovation via analytics, advertising and marketing, merchandising, and e-commerce for retail, CPG, authorities, and expertise firms. For extra data, go to

SOURCE Label Perception

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