Koen Bongers talks SEO strategies and the importance of culture


One factor you may depend on is that the science of SEO (search engine optimisation) is at all times altering. You by no means know what the subsequent replace to Google will convey, and having that edge can matter a lot to bringing in new site visitors. To get some recommendations on the subject, our Becky Liggero Fontana spoke with Blexr’s Head of Search Koen Bongers, who emphasised vigilance.

The world of search engine optimisation is rarely boring, and Bongers thrives on that. “The beauty of search engine optimisation is, what retains it so difficult is you’re making an attempt to reverse engineer an algorithm that’s labored on by a few of the finest engineers on this planet, and what labored up to now won’t work tomorrow,” he mentioned.

It took some time earlier than Bongers received critical about search engine optimisation, however he’s been within the playing business a technique or one other for fairly a while. “I was a poker participant earlier than, skilled poker participant, and we began a staking firm,” he mentioned. “We dabbed a bit bit into affiliation, was principally restricted to the gamers that we had been truly staking, tried search engine optimisation however it wasn’t actually a full hearted try. After which I made a decision to stop that firm, be part of Poker Stars for a short time after which I began at Blexr.”

Liggero Fontana requested Bongers for some recommendations on how organizations can keep on high of search engine optimisation traits, and digging deep was his reply. “Keep on high of updates by studying their patents, I feel that could be a huge one which lots of people don’t do, they have a tendency to only go for the cookie cutter web sites,” he mentioned. “Learn their materials however, actually on high of it, you need to go and skim patents and making an attempt to make your finest guess and what’s going to occur subsequent. On the finish it’s going to return down lots to experimentation, is all, as a result of you may learn all the speculation you need, you’re going to should go on the market within the discipline throughout some various things, and see what works what doesn’t, and , improve no matter is working and switch down the notch and no matter is just not.”

Whereas a go to to Blexr’s about web page will inform you that they’ve expertise in lead era and search engine optimisation, it very prominently talks in regards to the firm’s tradition, and Bongers famous that wasn’t a mistake. “I feel among the finest issues about Blexr is the corporate tradition,” he mentioned. “I feel a lot of the firms that this flooring could have some type of tradition doc, however often it’s extra one thing in direction of the surface. I really feel like at Blexr, we’re truly dwelling as much as that handbook that we created. You’ll be able to see it on the location, it’s publicly obtainable. We have now a really casual tradition, no one must swimsuit up persons are very empowered to do what they do finest, and when you do that almost all comfortably within the sweatpants, that isn’t actually a problem. I feel that is without doubt one of the huge factors persons are and judged on their outcomes. They’re given a variety of freedom to be able to try this as properly. We have now a really lenient distant coverage we’ve very lenient workplace hours, so I feel we actually attempt to empower folks to do their finest work, and that makes a stand out from a variety of different firms within the business.”


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