New behind-the-scenes footage exhibits how tribute to Mister Rogers, medical doctors, and different on a regular basis heroes got here to life
TORONTO & NEW YORK — With its Contagious vacation video already hitting 5 million web page views in simply over every week, Klick Well being is doubling down on kindness – pledging to double its preliminary $10,000 donation to the Fred Rogers Heart if the video hits 10 million web page views by the tip of 2019. The corporate at present additionally posted unique behind-the-scenes footage of the viral video, which pays tribute to Mister Rogers and among the most poignant real-life acts of kindness shared on-line.
The unique behind-the-scenes footage brings viewers into Klick’s workplace throughout the two-day shoot in November when it was reworked right into a hospital set. It contains interviews with Klickster forged members, who re-enacted a number of viral YouTube clips that includes acts of kindness, and offers added perception into why the corporate has put the highlight on kindness.
Klick Co-Founder and CEO Leerom Segal, who performs a neighbor sharing the festive spirit with newcomers, says within the new footage that “small random acts of kindness can have such unimaginable ripples by individuals’s lives.” He provides, “The character and essence of Klick is formed round optimism and kindness, which is absolutely what this video embodies.”
Alexis Penty, Senior Vice President, Model Technique, who portrays the mom of a pediatric affected person mentioned, “As a mum or dad, (kindness is) one thing you wish to train your children, so I like that it’s such a giant cultural worth at Klick. We are saying we rent for type.”
Supporting the Fred Rogers Heart and the wholesome improvement of youngsters
When Contagious launched simply over every week in the past, Klick pledged to donate $1 for the primary 10,000 YouTube views to the Fred Rogers Heart, whose namesake is synonymous with kindness, to help the wholesome improvement of youngsters. That purpose was hit in mere hours.
Because the variety of views continues to escalate and break earlier Klick vacation video information, the corporate has determined to double down and double its donation if it hits 10 million views. But it surely’s not all about views. As Inventive Director Mark Scott says throughout the shoot, “We’re hoping that this may catch hearth and incite a variety of type acts in the true world.”
Producing memorable vacation movies has change into a convention at Klick. Its well-liked 2018 ‘Klickmas’ and 2017 ‘You Make Winter Heat’ movies every obtained virtually three million YouTube views and final 12 months, the CW Community featured Klick’s ‘Epic Workplace Vacation Remix with Andrew Huang’ on its ‘Biggest Vacation Commercials Countdown’ present.
Klick’s Contagious vacation video will be seen, preferred, and shared at klick.com/vacation and on YouTube.
The behind-the-scenes footage will be seen on YouTube.
About Klick Well being
Klick Well being is the world’s largest impartial, full-service advertising and marketing company and commercialization associate for all times sciences. For over twenty years, Klick has been laser centered on creating, launching, and supporting life sciences manufacturers to maximise their full market potential. Klick has been named Company of the 12 months six instances over the past eight years by the business’s main publications. For the newest updates, observe Klick Well being on Twitter: @klickhealth. There’s one thing completely different right here.
The Klick Group of firms—Klick Well being, Klick Katalyst, and Sensei Labs— is an ecosystem of sensible minds working to maximise the complete potential of their individuals and shoppers. Established in 1997, Klick has groups in New York, Philadelphia, Toronto, and throughout North America. Klick has constantly been named a Finest Managed Firm and Nice Place to Work. Within the final 12 months alone, the corporate has been acknowledged with 11 Finest Office awards, together with Finest Workplaces for Ladies, Worker-Advisable Workplaces, Most Admired Company Cultures, and Quick Firm’s Finest Workplaces for Innovators. For extra data on becoming a member of Klick, go to careers.klick.com.
Sheryl Steinberg, Vice President, Communications
Cellphone: 416-214-4977 ext. 2412 E mail: firstname.lastname@example.org
Melissa Sheridan, Alight PR
Cellphone: 415 609 6875 E mail: email@example.com