Junior Content/Outreach Specialist job, Cape Town


(Please embrace the phrases “I wish to work for Ruby Digital as a result of …” in your cowl letter, with particular the reason why you wish to work for us. You’ll not be thought-about if you don’t full this step..)

About us

Ruby Digital is a small, however mighty, digital advertising and marketing company. We concentrate on web optimization, PPC, and Content material Advertising to create significant predictable progress for SMEs, B2B firms, and enterprises in numerous industries resembling hospitality (motels, safaris and so forth.), IT, Engineering, recruitment and extra. We’re an efficient and dynamic group keen about educating, rising and shifting the digital trade ahead. 

About you
We’re in search of a humble, hungry, and good junior content material and outreach specialist to affix our rising group. 

You may be an awesome match if:

  • You’re a tech-savvy skilled who’s keen about digital advertising and marketing and rising their abilities throughout the trade.
  • You’ll be able to work with copywriters to develop high-quality content material for consumer blogs in addition to talk with exterior site owners and bloggers by way of e-mail outreach strategies within the promotion of weblog content material.
  • You present up on time, take note of particulars, assume in your toes, ask for assist whenever you want it, and persistently exhibit respect for others
  • You’ve gotten a quick web connection!

Due to the present scenario in Cape City, this place is distant. We’ll look to renew working in an workplace sooner or later sooner or later, and this might happen in Milnerton.

In regards to the function
The junior content material and outreach specialist might want to have a mixed give attention to the appropriate high quality of content material to be positioned on the web sites and scaling the outreach for the purchasers. In terms of content material for the consumer’s web site, getting high quality content material for the price range is a part of the function. Wherever potential anticipate content material that’s useful sufficient to others to be talked about. This particular person will even be chargeable for researching, creating, and implementing new methods to extend hyperlink exercise to all consumer web sites.

The junior content material and outreach specialist will probably be tasked with constructing distinctive backlink profiles for our purchasers to enhance their rankings on Google. To do that, they might want to oversee the creation of outreach articles, after which place these articles on high-quality web sites. This particular person will even be chargeable for researching, creating and implementing new methods to extend hyperlink exercise to all consumer web sites.

Ruby Digital is a superb place to work, with versatile hours whereas rising inside Ruby Digital and gaining implausible expertise doing fascinating work with diversified purchasers.


  • Supply and work with high-quality Copywriters to develop high-quality content material to be positioned on consumer blogs and promoted.
  • Develop a community of specialist copywriters throughout a number of industries
  • Develop content material briefs and handle the manufacturing of content material by setting deadlines and ensuring these deadlines are met.
  • Checking the standard of the content material and enhancing the place wants be in addition to offering suggestions to content material suppliers
  • Work with the web optimization Workforce to analysis site owners, bloggers, and web sites with the end result of producing a complete checklist of contacts to outreach and promote content material too.
  • Test referring domains and their hyperlinks for spam or something that might have an adversarial impact on our web optimization efforts.
  • Analysis competitor back-link profiles to create e-mail lists of potential outreach targets.
  • Import and manage site owners, bloggers, and web sites
  • Create customized emails when reaching out to web sites.
  • Use web-based instruments to make contact and promote content material
  • Carry out and monitor outreach by way of social, e-mail and phone
  • Report on all hyperlink exercise throughout all domains frequently
  • Work with the web optimization group to carry out fundamental web site web optimization implementation.
  • Report back to web optimization Supervisor with successes, progress, and alternatives

Attributes and necessities

  • Have to be keen about digital advertising and marketing.
  • Glorious written and interpersonal communication abilities.
  • Curiosity about something and the whole lot
  • Superior organizational abilities
  • Inventive thoughts
  • A willingness to take possession of the work.
  • Onerous work ethic
  • Pc literate (Microsoft Phrase and Excel)


  • Diploma stage schooling or one yr’s expertise in an company surroundings


  • Distant working place
  • Versatile work schedule as soon as we settle into an workplace once more. This implies you’d work within the workplace from Monday to Wednesday, with the choice to earn a living from home on Thursdays and Fridays. 
  • Shopper and worker referral incentive applications
  • Weekly digital braais 

Posted on 01 Jul 11:41

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