Industry Insiders Talk About Tactics Used In Chart Manipulation

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Folks within the business shared their ideas on the most recent controversy surrounding allegations of sajaegi, the manipulation of music charts and gross sales/streaming numbers by an artist’s company.

In November, Block B’s Park Kyung accused a number of artists of sajaegi in a tweet and all the artists named by the idol have since introduced authorized motion towards him. Following this, artists together with Kim Gan Ji and Lee Seung Hwan have revealed they obtained provides to use sajaegi for his or her music.

Kim Na Younger and Yang Da Il additionally lately confronted sajaegi accusations for his or her duet “Goodbye Record” after the tune topped charts, beating out competitors together with IU’s “Blueming” and Women’ Technology’s Taeyeon’s soundtrack for “Frozen 2.” In response, Yang Da Il stated, “It’s troublesome to speak about it intimately as a result of the company carried out promotional advertising and marketing for part of it,” and he introduced authorized motion towards malicious feedback.

On the December three broadcast of SBS’s “Night time of Actual Leisure,” the leisure information present reported on the subject with interviews from business insiders.

One insider stated, “Folks talk about a value of round 80 million received (roughly $67,196). The month-to-month revenue for the tune is round 100 million received (roughly $83,994) for those who enter the highest 10 rankings, so it’s not a shedding enterprise. I heard that they get web cafes in a rural space, give out 20 IDs for every particular person, and make it go up at daybreak.”

One other supply stated, “It price round 100 million received (roughly $84,009) up to now, nevertheless it prices about 100 million to 200 million received (roughly $168,018) now. Then, getting within the high 10 rankings on the charts is assured.”

The usage of viral advertising and marketing has been described as a doable clarification for sure songs immediately rising on the charts, and the supply described this as an excuse. They stated, “They create causes for why it rose on the charts, in order that they make an excuse by selling on social media.”

An business insider stated, “The businesses which are the largest matters are ‘A’ and ‘B.’ They’re well-known for being good at viral advertising and marketing on social media.” In response, a supply from firm “A” said, “Should you’re taking a look at it from a body of sajaegi, we will solely let you know that we undoubtedly didn’t do it. We don’t know easy methods to present proof once we didn’t do it. What did the Nationwide Meeting member say final yr? They stated that we are the ‘Druking’ for folks of their 20s. We really feel uncomfortable being handled as if we’re criminals.” Druking is the alias of a blogger who’s identified for manipulating the “likes” and “dislikes” on on-line feedback about politics to affect public opinion.

Explaining the issue of uncovering the reality behind sajaegi accusations, one professional stated, “If [a song] doesn’t rise on the charts, the general public forgets about it. Due to that, the whole lot is placed on the road to enter the charts. After the contract is signed, they reveal their techniques and work area. They solely share this when you turn out to be an confederate, so we now have no selection however to attend for the emergence of a whistle-blower.”

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