iLL Wayno Releases New Video “Eyes. Lips. Face. (e.l.f.)” Feat. Holla FyeSixWun in Partnership With e.l.f. Cosmetics  

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NEW YORK–(BUSINESS WIRE)–Republic Data right this moment, in partnership with e.l.f. Cosmetics, introduced the discharge of the music video for the hit music “Eyes. Lips. Face. (e.l.f.)” by GRAMMY ® Award-winning producer iLL Wayno, because the make-up model continues increasing its musical footprint to have fun inclusivity and comradery in magnificence.

Watch “Eyes. Lips. Face. (e.l.f.)”: https://elfcosmetics.com/eyeslipsface

e.l.f. initially created the music to amplify its core DNA – e.l.f. is for each eye, lip and face. They launched the music in October as a part of the #EyesLipsFace TikTok problem, which shortly grew to become the most important branded TikTok marketing campaign in historical past: individuals created over 2.eight million movies, together with celebrities like Ellen DeGeneres, Terry Crews, magnificence influencer James Charles and extra. The music shortly grew to become a worldwide sensation, hitting #four on Spotify’s International Viral chart, as customers added it to over 200,000 Spotify playlists. Final week, the #EyesLipsFace problem handed four billion views on TikTok.

“From the start we set out on a mission to unleash the model’s innate renegade spirit,” mentioned Kory Marchisotto, e.l.f.’s Chief Advertising Officer. “A ground-breaking TikTok marketing campaign, a viral chart topping music, and now the discharge of a music video in partnership with Republic Data is an illustration of our potential to interrupt the principles of magnificence.”

To create the music and the TikTok problem, e.l.f. tapped Brooklyn artistic company Movers+Shakers, alongside iLL Wayno and Holla FyeSixWun. And now, with the assistance of Republic, the contagious music and its themes of inclusivity and e.l.f.-expression could have much more alternative to take the world by storm.

GRAMMY Award-winning and nominated iLL Wayno is a producer, composer, musician, songwriter, artist and musical prodigy. Rising up in Jamaica, Wayno was uncovered to the purist sounds of Reggae music after which expanded his musical palette after shifting to the US. In highschool, Wayno discovered a demo model of a beat making software program, the place he created sounds and beats to kind his personal signature fashion. Wayno shortly grew to become a studio fixture, honing his manufacturing chops by producing songs for Shaggy, Nas, 2 Chainz, Nicki Minaj, Chris Brown, Daddy Yankee, Natti Natasha and extra. An avid composer, Wayno has scored commercials, theme songs, and background music for a lot of standard TV exhibits embody Showtime’s “Phrase Is Bond” film and Netflix’s “Rapture.”

When Movers+Shakers referred to as iLL Wayno to develop “Eyes. Lips. Face. (e.l.f.)” he introduced in a recent voice, Holla FyeSixWun, and collectively they created a sound that the world cherished. After tens of millions made TikTok movies utilizing their music, now Holla and Wayno star within the official “Eyes. Lips. Face. (e.l.f.)” music video.

About e.l.f. Cosmetics

Since 2004, e.l.f. has made the most effective of magnificence accessible to each eye, lip and face. We make top quality, prestige-inspired cosmetics and skincare merchandise at a unprecedented worth and are proud to be 100% vegan and cruelty-free. As one of many first on-line magnificence manufacturers, e.l.f. has a passionate social following, nationwide distribution at main retailers reminiscent of Goal, Walmart, and Ulta Magnificence, and a rising worldwide presence. Be taught extra by visiting www.elfcosmetics.com.

About Republic Data

A division of Common Music Group, the world’s main music firm, Republic Data is residence to an all-star roster of multi-platinum, award-winning legends and famous person artists reminiscent of Ariana Grande, Black Sabbath, Florence + the Machine, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Julia Michaels, Child Cudi, Liam Payne, Of Monsters and Males, Submit Malone, Seth MacFarlane, Stevie Surprise, Taylor Swift and extra. Based by brothers and chief executives Monte and Avery Lipman, it is usually comprised of progressive enterprise ventures, together with American Recordings (The Avett Brothers), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Data (Tïesto), Money Cash (Drake, Jacquees, Nicki Minaj), Hollywood Data (Sofia Carson, Zendaya), Lava Data (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd, Stomach, NAV),Younger Cash (Drake, Lil Wayne, Nicki Minaj), Roc Nation (Jaden Smith, Justine Skye), amongst others. Republic additionally maintains a long-standing strategic alliance with nation powerhouse Massive Machine Data, and Common Music Latin Leisure. As well as, Republic has expanded to launch high-profile soundtracks for Common Footage (Fifty Shades of Gray, SING), Fox TV (Lee Daniels’ STAR, The 4), and NBC TV (The Voice), in addition to different notable movie and tv franchises.

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