Georgia native now helping local businesses | Upbeat News


Ben Driver

Ben Driver

ST. ALBANS — Born and raised in Georgia, the St. Albans Messenger’s gross sales director Ben Driver loves serving to companies within the county he nonetheless calls dwelling.

“I like the truth that it’s an area enterprise working with the local people, truly attempting to assist native companies,” Driver mentioned.

When he joined the Messenger workers in 2019, he introduced each a lifetime of residing right here and 15 years of expertise in advertising and marketing and gross sales, together with for nationwide corporations.

Shifting to the Messenger has given him the possibility to make use of that experience to assist small and medium-sized companies. What makes his day is when “you sit down with somebody and also you’ve taken their enterprise from right here to there,” mentioned Driver. “It’s satisfying.

“They’ve their objective of what they need to do and serving to them get there… is a fairly cool feeling.”

Ben Driver coaching

Ben Driver coaches younger hockey gamers on the Collins Perley Sports activities & Health Heart on Wednesday.

However companies aren’t the one individuals locally Driver enjoys working with. Having performed hockey for each Bellows Free Academy in St. Albans and the College of Vermont, he now coaches for the St. Albans Space Skating Affiliation. He works with children ages 5-8. “That’s actually enjoyable,” mentioned Driver, including that it was good to see children be energetic.

He and his spouse, Jess, a labor and supply nurse at UVM Medical Heart, have three youngsters aged, 7, 5 and 1. “These are the 4 causes I do what I do,” he mentioned.

He additionally enjoys his co-workers. “We’ve such a fantastic staff right here,” Driver mentioned. “All people’s dedicated. All people’s all in.”

Driver’s particularly happy with fellow gross sales representatives Chris Baker and Heather Younger, calling them “one of the best gross sales individuals in Vermont.” That’s as a result of their focus is on listening to the consumer and serving to the consumer decide what one of the best choices are for the consumer, he mentioned.

Driver mentioned it isn’t uncommon for him to name the Messenger’s advertising and marketing company from a buyer’s workplace and have regardless of the consumer wanted taken care of earlier than he’s off the cellphone. “All people’s centered to offer the shopper one of the best expertise we will.

“Every part will be performed below one roof with one cellphone name.”

Individuals might not notice the Messenger provides a full-fledged advertising and marketing company, he mentioned, including the company can do all the things from enterprise playing cards to web sites, social media administration, logos, flyers and branding, together with each digital and print promoting.

“We’re a one-stop store for any enterprise,” mentioned Driver. And being native signifies that when an issue happens, the gross sales consultant can cease in and meet with the shopper, relatively than the shopper having to spend hours on the cellphone with an company headquartered lots of of miles away.

Licensed in Google Advert Phrases, Driver has spent a lot of his advertising and marketing profession within the digital world. “I’ve been from the print solely world to the beginning of the web, the push of the web, and now it’s come round again to print and digital.”

“You may’t simply transition into digital advertising and marketing,” Driver mentioned. As an alternative, companies must cowl all of their bases and all demographics, together with these people who don’t spend loads of time on-line.

Requested why he went into gross sales and advertising and marketing, Driver mentioned, “I’d all the time been a part of a staff. I’m a aggressive individual. I like being a person contributor inside a staff surroundings.”

As for working the place he grew up, Driver mentioned, “I really do imagine that neighborhood helps neighborhood right here. We assist one another out.”

Ben Driver coaching 2

Ben Driver instructs his gamers on an upcoming drill.

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