eCommerce Marketing Manager – Charlotte Agenda

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Overview
The eCommerce Advertising and marketing Supervisor will lead and help strategic initiatives for the Husqvarna Model on-line and eCommerce initiatives by owned, retailer and different third-party web sites. The position is chargeable for: model and product content material, from idea by execution, for stand-alone initiatives and built-in campaigns; creating a superior model presence; on-line monitoring; distributing content material throughout key contact factors; the continuing engagement of Husqvarna Division’s eCommerce actions in alignment with nationwide gross sales and advertising methods.

Obligations:
• Companion with management to develop a North American division-wide eCommerce advertising technique, and lead the execution of this technique
• Determine and prioritize targets, key initiatives, and allocate budgets to satisfy advertising targets
• Guarantee stellar execution that strengthens the Husqvarna model and encourages shoppers to buy its merchandise.
• Develop a content material technique and rolling calendar to information work and obtain the Division’s targets of constructing a robust model, rising shopper engagement and driving worthwhile gross sales development
• Collaborate with world groups to drive and execute world eCommerce packages and methods that combine into the North American market
• Develop, monitor and handle the Husqvarna B2C channel’s commerce actions, together with web sites, social media, on-line communities and product evaluations, to generate site visitors and gross sales
• Assist eCommerce gross sales, advertising capabilities and packages, together with orders administration, account administration and stock administration and all associated communications
• Collaborate with Advertising and marketing to execute content material throughout eCommerce web sites, together with product specs, photographs, hyperlinks, movies, emails, and monitoring codes
• Collaborate with cross-functional groups, together with IT and product managers, to align gross sales targets and troubleshoot technical points
• Collaborate with third get together distributors and internet hosting options to help eCommerce platforms
• Determine, interpret and execute improved advertising options based mostly on analytics and analysis. Execute promotional concepts based mostly on continued metric evaluation by testing
• Suggest insights to maximise gross sales outcomes and report on the effectiveness of eCommerce and different on-line methods
• Drive elevated on-line procuring conversion and eCommerce gross sales by on-line channels and efficiently affect offline gross sales
• Work with Gross sales, Product Administration and Advertising and marketing groups to develop and implement promotional packages that align with the Division’s targets
• Analyze initiatives, establish traits and make suggestions for content material, marketing campaign, promotional optimization to provide the most effective return on funding for the group
• Carry out routine aggressive analyses to grasp how the competitors goes to market, generates site visitors and strategize maintain the Husqvarna model forward of the competitors
• Evaluation applied sciences and discover new developments within the digital panorama to seek out methods to extra successfully ship communications and enterprise targets.

Expertise:
Required
• Bachelor’s diploma in Enterprise and/or Advertising and marketing
• Minimal of 4 or extra years of confirmed digital advertising expertise, together with eCommerce planning and administration in a management position
• Expertise with digital content material administration, advertising automation instruments, and marketing campaign administration (Google, Adwords, Eloqua, e mail, and many others.)
• Expertise with eCommerce administration programs, functions and analytics instruments, together with CMS, IBM Webpshere, Sitecore, CRM, Coremetrics, and Google Analytics
• Expertise managing advertising budgets and initiatives
Most well-liked
• Masters and/or know-how diploma
• Expertise with graphic modifying instruments, together with Photoshop, Illustrator, Flash, Media Encoder
• Expertise with entrance finish programming languages, together with HTML, CSS, Javascript

About you:
Required
• Demonstrated understanding of the digital panorama greatest practices (together with search engine optimization, graphic design/format, and analytics) and the way they can be utilized to help and develop the Husqvarna Division North America
• Potential to interpret model parameters and targets and arrange a imaginative and prescient for attaining them by communication autos, then promoting and executing the imaginative and prescient
• Broad digital advertising expertise encompassing content material growth and retailer syndication. Expertise with key phrase technology, PPC (Paid Search Campaigns), SEM (Search Engine Advertising and marketing), internet online affiliate marketing, banner promoting, and search retargeting/remarketing desired
• Possess an entrepreneurial spirit and mindset, together with the need to personal the success of initiatives
• Demonstrated capability to perform initiatives by current processes, with initiative to determine new and/or enhance current processes in an effort to enhance efficiencies
• Wonderful knowledge evaluation expertise utilizing net analytics, together with a demonstrated capability to hyperlink and interpret metrics to desired efficiency, then talk/current findings and suggestions
• Efficient management, interpersonal and teamwork expertise, together with the flexibility to work together in a constructive {and professional} method to take care of robust working relationships with clients, co-workers, and administration
• Demonstrated capability to prioritize, handle a number of duties, and work independently
• Extremely motivated with robust initiative and a hands-on strategy to undertaking targets
• Wonderful group, venture administration, and oral/written communication expertise, together with robust copywriting expertise. Should be adept at presenting ideas, methods, and outcomes to teams each massive and small
• Potential to journey to home (and probably worldwide) places as required
• Willingness to work prolonged hours and weekends as obligatory
Most well-liked
• Superior pc expertise (MS Workplace, Web, e mail advertising, database administration, net growth together with HTML and CSS). Proficient use of instruments used for monitoring and reporting on response charges, site visitors and choose up (e.g.Google Analytics and Coremetrics).



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