Domain Name Sales Can Help and Can Hurt


There’s an lively Twitter dialogue occurring relating to the reporting of area title gross sales. I’ve made my emotions clear relating to the reporting of my very own area title gross sales. Past a pair gross sales I shared years in the past, I don’t share my gross sales, and I don’t actually see that altering until a purchaser particularly requests this as part of a deal.

Rick Schwartz talked about that he’s publishing an article about non-disclosure agreements, and I’m trying ahead to studying his ideas:

I replied to Rick by way of Twitter, however there’s solely a lot I can share in a tweet, so I needed to share it right here and broaden on it:

With few exceptions, virtually each time I publish a website title sale article which has a value, individuals repeatedly remark about how low-cost the area title was. Except somebody stories a seven determine sale for a one phrase .com, a excessive six determine sale for a two phrase .com, or a terrific sale value for a mean area title, I usually see feedback which can be vital of the vendor. I shared hyperlinks to a number of articles I printed with strong gross sales closed by Dave Evanson, the place lots of the feedback have been vital of the sale value. Why would somebody need to share non-public gross sales information that would doubtlessly hamper their enterprise after which see criticism for underselling their area title.

Trying on the difficulty from a broader perspective, there are some area title gross sales which will hurt the funding panorama greater than they assist. Domains are notoriously illiquid. I’ve a reputation that I acquired a number of six determine gives up to now, but when I attempted to promote it at the moment, these gives might not materialize. If I actually need to promote a website title to fund one thing, I could must take a lot lower than it’s price. These sorts of gross sales information could possibly be dangerous to the business.

Area buyers ought to notice that extra area title sale stories is perhaps dangerous. There are positively many nice gross sales that go unreported, however there are additionally loads of “steals” that will not be useful to sellers in the event that they have been reported.

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