Does Host Location Matter for Google & SEO?


This week for Ask An website positioning, Vimal of London reached out regarding his enterprise and his selection of a internet hosting firm and its location. Vimal asks:

“I’ve a query with respect to the server location. My enterprise is 100% UK primarily based and significantly round a 50km radius round London. I just lately migrated from GoDaddy to SiteGround. The questions I’ve are as per follows:

  1. Given my geographical enterprise focus, does the placement of the host make a distinction?
  2. After I choose my host in Google to confirm my website, it has GoDaddy listed however not SiteGround. So I choose “different”. I increase this as a result of it makes me really feel that Google has a choice to GoDaddy I don’t thoughts switching again.

My opponents are usually IP Server and Geolocation UK primarily based however I don’t know the specifics. I’ve learn on the web from Google representatives that Server/host location does make a distinction however the article I learn is 6-7 years outdated.”

There are two points to contemplate in regards to the location your internet hosting firm makes use of to host your web site because it pertains to your natural rankings.

Website Velocity

The primary facet is the impact it has in your website pace.

The nearer a website customer is to the datacenter that hosts your web site, the faster it’ll load for them.

Being an area enterprise, I at all times advocate discovering an area datacenter in or shut by to the town my consumer works in and targets.

Ensuring your web site masses rapidly to your website guests and clients gives a a lot better person expertise throughout, so it’s win-win.

Whereas it has not been confirmed that search engines like google use server location as a rating issue, there was some sturdy proof to indicate that the IP deal with of an internet site can have an effect on the rankings of the positioning.

As an example, if it has an IP deal with assigned that belongs to the fallacious nation.

Most individuals simply select a internet hosting firm primarily based on identify or suggestion, and for mass hosts, you get positioned on a random server with a shared IP deal with and put little thought into the place that server resides or the geolocation of the IP deal with.

I think if in case you have a area identify, however your net server and its IP deal with are positioned in the US, Google, and different search engines like google would determine that out, and it received’t be a difficulty.

When you occur to have a .com area or one with out the .uk nation code, you would possibly discover that your rankings might probably drop, be held again, or shift to increased rankings in the US as a substitute of within the UK.

Because of this, I’d personally select to take the additional step to verify your server and IP deal with are assigned to your personal nation.

I’d advocate reaching out to your internet hosting firm and ensure that your website is hosted on one in all their UK servers and, if not, request that to be fastened ASAP.

Verifying a Area Property in Search Console

As to your second query, you might be referring to the method that Google goes by to confirm a site property in Google Search Console.

Google does have an inventory of corporations obtainable to hook up with in an effort to confirm your website by including a DNS file.

DNS settings are often, although not at all times, managed at your area’s registrar.

GoDaddy, together with the opposite corporations listed, are a few of the extra frequent area registrars on the market, which is why they made the checklist.

Sure, some individuals do handle their DNS and area identify registration at their internet hosting firm, however it’s not as frequent observe.

Google might solely combine so many choices so don’t let the truth that your internet hosting firm just isn’t listed right here lead you to imagine that Google has a choice for any of those corporations.

Particularly not in a manner that interprets to your rankings in any manner, form, or kind.

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