Business on the move including Diageo, HSBC, McVitie’s and TikTok


Welcome to The Drum’s Enterprise on the Transfer column, the place we collate company account information, evaluations, company launches, rebrands and acquisitions.

This week contains strikes from Diageo, HSBC, McVitie’s and TikTok.

This week’s acquisition

  • McCann Worldgroup has acquired Synergy Inventive in a transfer that broadens its worker engagement and organisational tradition capabilities.

  • AnyMind Group has acquired the in-app promoting platform Pokkt.

  • VideoAmp has acquired Conversion Logic LTD.

International wins

PHD and Omnicom Media Group have gained the worldwide media account of Diageo throughout its key markets.

EMEA wins

Fuse has been named McVitie’s partnership company of report for its Crew GB sponsorship. The company has negotiated and contracted Crew GB athletes Tom Daley, Max Whitlock, Becky and Ellie Downie, Liam Heath MBE, Frazer Clarke and Lauren Williams during the connection.

HSBC has consolidated its world promoting account with WPP as its lead company group associate.

Bella & Duke has appointed 360 Om to run its PPC campaigns throughout a multi-million pound paid search account.

British Arab Business Financial institution has appointed Finn Companions as its communications company.

The Hut Group (THG) and Laybuy have partnered as much as supply THG clients entry to Laybuy’s versatile cost platform.

Krow has been tasked with creating a brand new model positioning and technique for retailer Toolstation.

Avant PR has been appointed by Manchester-based style model Liena.

Fossil Group has appointed m/SIX as its company of report for EMEA, charged with driving model efficiency and progress at scale throughout EMEA.

APAC wins

TikTok has partnered with The Commerce Desk to supply its stock through non-public marketplaces (PMPs) throughout Asia-Pacific.

Daimlet AG has awarded its media enterprise to OMD and Wavemaker.

Americas wins

Gunpowder has been chosen by Thor Industries as its new public relations company of report.

Prematurely of its annual fundraising occasion, NC Arts in Motion has tapped Centerline Digital to steer the marketing campaign to re-image its artistic belongings, together with a brand new brand, model design system, program shirts, refined mission, imaginative and prescient and worth statements.

Massachusetts Eye and Ear, a Companions HealthCare (Mass Normal Brigham) model, has chosen Cogniscient Media to deal with all paid search advertising.


The B2B Advertising Laboratory and Mpull have merged to type Huble Digital Restricted which would be the new worldwide buying and selling model for the mixed enterprise below Huble Digital.

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