Burger King to give Impossible Whopper coupons to delayed travelers

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The meatless patties are produced by California tech startup Unimaginable Meals. A single Unimaginable Whopper sandwich prices $5.99.

Drew Angerer | Getty Photos Information | Getty Photos

Airport delays over the vacations would possibly trigger distress and stress, however not less than you can get a free veggie burger out of the expertise.

The Restaurant Manufacturers Worldwide chain launches its “Delay Your Approach” promotion Wednesday, providing vacationers with a delayed flight a free Unimaginable Whopper, which encompasses a meatless patty from Unimaginable Meals. Vacationers at any U.S. airport by means of Dec. 30 can enter their delayed flight info into Burger King’s app and obtain a coupon for the free burger, which the chain describes as “identical to the unique Whopper sandwich however with a patty created from vegetation.”

Plant-based burgers have surged in reputation as customers search to chop meat from their diets for their very own well being or for environmental causes. Unimaginable Meals’ product is thought to “bleed” like an actual burger patty.

Unimaginable’s rival Past Meat went public earlier this 12 months, however Unimaginable Meals CEO Pat Brown stated in August it wasn’t the best time for the corporate to go public, telling CNBC that “From a monetary standpoint, there isn’t any urgency to go public.”

Burger King is infamous for its viral advertising and marketing stunts, like a tv advert that prompted Google voice units to drag up Wikipedia and begin itemizing the components of a Whopper, or the “Whopper Detour” marketing campaign, which provided 1 cent Whopper burgers to customers who had been geographically close to a McDonald’s restaurant.

It has been attempting to get customers to check out its meatless merchandise, too. In Sweden, the restaurant launched a “50/50 menu,” which meant customers who select to order from the menu can be randomly served a plant-based or common meat patty. Customers needed to guess which one they’d been served, then may scan their field to see in the event that they had been right.

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