Table of Contents Hide
- 1. Distribute LinkedIn-Compatible Video Updates
- 2. Improve your Individual Profile
- 3. Establish a Business Page
- 4. Create LinkedIn Posts
- 5. Get Active in LinkedIn Groups
- 6. Post Engaging Updates
- Winning at LinkedIn Marketing
- Promoting on LinkedIn: FAQs
- What is LinkedIn marketing?
- Importance of a LinkedIn Marketing Strategy
- How to create a LinkedIn business page
- 1. Find relationships and clients who are highly focused.
- 2. Remain visible to customers.
- 3. Grow your email marketing list.
- 4. Use sponsored updates.
- 5. Post high-quality content.
- 6. … and go viral.
- 7. Give a face to your employees.
- 8. Join groups – and stay active.
- 9. … and create your own LinkedIn group.
- 10. Make your company page matter.
- 11. Claim your custom URL.
- 12. Complete the summary section on your own profile.
- 13. Think of it as a numbers game.
- 14. Avoid hard sells.
- 15. Start with connections, then build relationships.
LinkedIn is where your ideal customers and potential new hires hang out, and you want to connect with them. You are aware that you should advertise on LinkedIn, but you lack the funds to launch an aggressive campaign or test out LinkedIn video advertisements just yet. Not to worry. There is hope yet. In this blog, we’ll demonstrate how to use LinkedIn for free marketing and promotion of your company. There are six business-related LinkedIn marketing suggestions for you to consider.
LinkedIn is a little bit of an odd duck. Therefore, LinkedIn promotion is also a bit odd.
All in one, LinkedIn serves as a platform for professional networking, job searching, recruiting, and social media. It contains more personal data about you than any other kind of media. On Twitter and Instagram, few people really know where you went to school or what charities you volunteer for, but on LinkedIn, everyone can see.
Because of this, advertising on LinkedIn appears a little different. A well-rounded marketing approach still includes sharing updates and conversing with your network in the comments, but there are some more tactics you should try out as well.
1. Distribute LinkedIn-Compatible Video Updates
Like all social media networks, LinkedIn’s algorithm now gives video a high priority. Video should be a part of your strategy to market your company on LinkedIn since video posts frequently perform better than text-only articles.
Because of this, the videos you upload to LinkedIn may have a somewhat different appearance.
Even so, your videos ought to be entertaining to watch. When making films to promote on LinkedIn, take in mind that the platform is more formal than other social networking websites. Videos of your workplace cat goofing off = most likely not. Yes, please, a video displaying your fantastic workplace atmosphere.
Pro tip for creating a company culture video: Use Biteable to create professional-looking, on-brand LinkedIn videos with surprisingly little work. Your films will always be on point thanks to hundreds of brandable video templates made for an audience of professionals.
Publish videos that inspire action
Engage your audience with compelling, brand-consistent videos. Utilize Biteable to easily and cooperatively create them.
2. Improve your Individual Profile
The personal profile is the starting point for any kind of business you wish to advertise on LinkedIn. You need an appealing profile that explains what you do in detail and provides people a reason to connect with you if you want to draw in potential partners and clients.
Anneke Camstra, an animator, employs a variety of efficient strategies, including movies created with Biteable, to market her company on LinkedIn and attract clients. That is made possible in large part by her impressive profile.
The profile summary, banner, and headline all clearly describe what Anneke does. Put yourself in a clear stance with your LinkedIn profile. Tell us about yourself, what you do, and the significance of it.
Your profile is the cornerstone around which the rest of your LinkedIn marketing plan will be constructed. Spending time on its improvement now will give you a much better position afterwards.
3. Establish a Business Page
You require a corporate page if you work in marketing, own a firm, or are an entrepreneur. You can provide additional information about your firm to potential customers, business partners, and employees by creating a LinkedIn corporate page.
A company page functions in a manner similar to your personal page. A Follow button and your company name are visible towards the top. You include extra information about your business and a link to your website in the “About” section.
Focus on the issues you address and the advantages you offer in your about section. Start off with the most crucial information to make your LinkedIn company page SEO-friendly and discoverable as Google only crawls the first 156 characters of your description. Additionally, this makes it simpler for people to find you on LinkedIn.
Your LinkedIn home is your company page. You must provide frequent, interesting updates if you want visitors to stay on your site, follow you, and eventually think about making a purchase from you. You might wonder what these look like.
Show us the behind-the-scenes action. What project are you engaged in? Upload a brief video, write an update, or take some pictures.
Share business news: What is novel and intriguing in your area? What information must everyone have access to? Inform us!
Pose inquiries: Talking to each other is the key to effective involvement. By posing thoughtful questions, you may get to know your audience. By doing this, you’ll be able to produce more effective material and demonstrate your sincerity (great for building trust).
4. Create LinkedIn Posts
The art of producing a blog post that engages your readers, resolves a problem, and imparts exciting information still plays a significant role in content marketing even if it has been proclaimed dead numerous times.
What better approach to establish oneself as an authority than to write LinkedIn posts about subjects that interest your target audience?
You have two main options when it comes to creating posts. You can either create a brand-new post that addresses a query or problem that your ideal LinkedIn connection is facing, or you can syndicate an article from your current blog and repost it on LinkedIn.
The second strategy was employed effectively by entrepreneur Jorden Roper to build brand awareness and attract new customers.
5. Get Active in LinkedIn Groups
By joining a pertinent LinkedIn group, you can promote your name, your company, and some good ol’ fashioned networking. There is something for everyone, similar to Facebook groups.
Find the ideal group for you using the LinkedIn search feature. The term “video marketing” quickly turned up 769 potential organisations.
Be a little careful when you join a group because it takes time and work to establish a reputation and create lasting relationships. Join communities that are active and engaged in real conversations. Avoid groups that are only about self-promotion; if the last 10 postings have seen little interaction, this group definitely won’t be of much value to you.
You can make your own LinkedIn group if you can’t quite find what you’re looking for and are willing to put everything on the line to create your own community.
6. Post Engaging Updates
The unsung heroes of social media are updates. It is the method by which we speak with our connections. Writing stellar updates is therefore one of the most overused and popular pieces of advice for promoting your brand. Here’s some really predictable news: it works.
The finest updates include an intriguing piece of news or information. It generates some debate without being blatantly commercial. Content that receives a lot of likes will rank higher in LinkedIn’s algorithm and remain accessible for a longer period of time than it would on other social media sites.
Put engagement as your primary goal when creating content. Tell a captivating tale, impart an intriguing fact, or pose a query.
Winning at LinkedIn Marketing
Half the battle is won by simply creating a profile page, posting frequent updates, and joining groups. Being perceived as a real, living human being is your most effective tool and the key to your success. So, here are some pointers to keep your content glistening.
Be yourself: Avoid sending mass emails, never stop promoting your own products, and interact with other users – the “social” aspect of social media.
Before you ask for something, provide value: Think on what you can do for them first when approaching a connection or company about a prospective partnership. Use the recipient’s name when sending an InMail, please!
Request references and endorsements because social evidence is significant on LinkedIn as well. Request recommendations from previous clients and coworkers for your profile. This promotes trust and demonstrates your coolness to potential contacts.
Network: Don’t be hesitant to make genuine connections by approaching others. Making sure it’s real is essential.
Be authentic: One of those pieces of advise that could make you want to barf but is actually very wise. Make sure your profile, updates, and interactions on LinkedIn reflect who you are because that is what it is intended to do for prospective clients and customers.
In summary, if you put in the effort, you can use LinkedIn promotion strategies to find new customers, promote your company, and find potential partners – all without spending a dime.
Promoting on LinkedIn: FAQs
LinkedIn promotion requires some effort. However, it’s well worth the effort if you put in the time on the platform. Continue reading for answers to the most common queries concerning LinkedIn promotion.
How much does LinkedIn advertising cost?
The price to advertise on LinkedIn depends on a number of variables. According to many analysts, the average cost is $6.59 for every 1,000 impressions and $5.26 for each click. (LinkedIn doesn’t make its ad prices available.) Compared to other platforms, this is a lot more expensive, but for some firms, the expense is justified.
Can you buy LinkedIn post promotion?
Yes. You can start paying to boost postings on LinkedIn in September 2022. The platform (finally) included post “boosting,” a function that has long been offered on other social media sites. By selecting the “boost” option on a post, users can now pay to pay for the promotion of specific LinkedIn posts.
Is it worthwhile to advertise on LinkedIn?
The value of LinkedIn advertising is a topic that is regularly questioned. According to your goals, this B2B organisations get the most from LinkedIn advertising since corporate decision-makers use the platform heavily. Although paid advertising on LinkedIn is pricey, the targeting options make it frequently beneficial.
What is the benefit of LinkedIn marketing?
For large B2B organisations trying to market their brands by targeting professionals through narrowly focused ad campaigns, LinkedIn marketing is beneficial. LinkedIn Marketing is a terrific tool for business B2B marketing campaigns with a very particular audience because the site has many targeting options.
Is LinkedIn marketing worthwhile?
For the majority of B2B businesses, LinkedIn marketing is worthwhile. The more important question is whether I should market my company on LinkedIn utilising free methods (such joining LinkedIn groups and leveraging video to boost post interaction) or paid advertisements. Depending on your financial situation and objectives.
LinkedIn marketing capabilities
You can advertise on LinkedIn, yes. Several paid marketing solutions are available on LinkedIn:
It’s a good idea to test various ad types, ad wording, and visuals when you initially start paying to promote on LinkedIn to determine what works best.
How can LinkedIn be used as a marketing tool?
Try the following strategies while using LinkedIn as a marketing tool:
- On both your personal and business pages, post frequently.
- Participate in the content that others in your industry share.
- Join the appropriate LinkedIn groups.
- Instead of just talking about your business, talk about the industry.
- Increase engagement on your content by using video.
- Use bite-sized videos to advance your LinkedIn promotion.
- Without a doubt, video posts perform better across all social media networks, including LinkedIn. Video produces results, whether you’re sharing a product update, a job vacancy, or an inside look at your company culture with customers.
With Biteable, anyone can quickly and easily produce videos of high quality without any prior knowledge.
Select from countless pre-built scenarios, one-of-a-kind animations, and video templates all created with pros in mind. Editing that is streamlined eliminates all uncertainty from the process. Your company’s colours and logo are instantly applied across your entire video through a cutting-edge branding feature. You can quickly become LinkedIn-ready using Biteable.
LinkedIn is a fantastic platform for company networking and expansion. You can utilise social media more effectively with the aid of these marketing suggestions.
LinkedIn is a social networking site that may be utilised to develop consumer relationships and brand exposure.
Businesses utilising LinkedIn can market to potential clients and partners by publishing interesting material and taking part in industry discussions.
Business owners can utilise LinkedIn to expand their professional network and email marketing list.
This post is for business owners who wish to use LinkedIn to strengthen their consumer relationships and marketing initiatives.
You can do a lot with LinkedIn, making it a great addition to your digital marketing plan. These include connecting with people and creating relationships, generating leads and increasing brand awareness, among other things. In contrast to Facebook, Twitter, and Instagram, LinkedIn is a business-oriented website made to support the development and maintenance of business relationships.
We have compiled 15 LinkedIn marketing hacks that you can use to acquire new clients, partners, and eventually expand your business in order to assist you navigate LinkedIn as a marketing platform. Let’s first discuss the value of LinkedIn marketing and how to create your company page.
What is LinkedIn marketing?
LinkedIn isn’t just for job seekers and professionals. LinkedIn is used daily by millions of people to expand their networks and careers, but you can also use it to expand your business. Using this social media platform, you and your company are exposed to millions of connections, which you may utilise to develop connections with people and other businesses to strengthen your brand.
LinkedIn is primarily a social network for professionals. It’s all about professional relationships, industry conversations, and other business-related events for career growth. On LinkedIn, you may find partners, employees, and clients.
The main message is that you can leverage LinkedIn’s connections and networking possibilities to develop and market your brand.
Importance of a LinkedIn Marketing Strategy
Compared to other social media sites, LinkedIn is less on promoting and selling your goods and services. On LinkedIn, overtly promoting your company, spamming, and outright hard selling are strongly discouraged. This is why it’s crucial to have a platform-specific marketing plan. To get the desired outcomes with LinkedIn marketing, a different strategy is needed because the network caters to a completely different audience.
Businesses who market on LinkedIn typically produce 277% more leads than those who only use Facebook marketing, according to Sprout Social. Additionally, according to a survey of B2B marketers, 80% of their social media leads come from LinkedIn. LinkedIn is a powerful marketing tool that, when used properly, may help you grow your company.
The main point is that aggressive advertising and sales pitches don’t function effectively on LinkedIn. To reach your target audience, get the results you desire, and appeal to your connections and other businesses, you need a strategy tailored expressly for LinkedIn.
How to create a LinkedIn business page
Just as crucial as having a corporate website is having a business LinkedIn page. If you have a company name and email, you may create a LinkedIn business page for free. To walk you through the process of creating a profile for your business, we’ve taken screenshots from LinkedIn’s help page.
- In the top right corner of the LinkedIn site, click the Work symbol.
- Click “Create a corporate page” and select the appropriate choice from the selection for the sort of page your firm needs.
For the business kind, you have the following options:• Small business• Medium to large business• Showcase page• Educational institution (school or university)
- Complete your page identity, business, and profile information.
- After you have completed the form completely, tick the verification box to show that you are authorised to use the account on behalf of your company.
- Pick “Create page” . If your company page doesn’t comply with the standards, which include having a genuine company and business email, you can get an error message. You can also be rejected if you’ve created too many pages.
- Choose “Start constructing your page” to add customization if you do not receive an error warning.
The most important thing to remember is to click on the Work button and then the “build a company page” area to construct your own LinkedIn business page. Create your page by filling out all the needed fields, and then optimise it with relevant data.
LinkedIn marketing tips to grow your business
To learn how to leverage LinkedIn marketing to build your business, Business News Daily consulted with industry leaders and marketing professionals. Here is what they said.
1. Find relationships and clients who are highly focused.
“In the world of online advertising, LinkedIn’s targeting is unmatched. Small firms can pinpoint the precise sector, company size, and job function [of the people] who they know would generally purchase their good or service. For instance, if you are offering customer support software to small firms in the US, you can design your marketing campaigns to exclusively target US-based enterprises with under 100 employees, and within that group, only executives with a customer service title. Vice President of Revenue Operations at Doxim, Tim Peters
2. Remain visible to customers.
My business assists small companies in generating leads on LinkedIn. Customers inform us of the types of people who bring them high-quality clients. We look for individuals who meet their requirements on LinkedIn, and then we present them. (We do that to make it appear as though the client is introducing themselves, but we actually handle everything.) Then, once more utilising LinkedIn, we maintain contact with the individuals who have shown interest. To maintain the client’s name in front of their network, we write weekly blog entries for LinkedIn and update their status every day. Additionally, we send out emails on a regular basis outlining the kinds of issues our clients can resolve for their clients as well as the outcomes they have attained for other clients. We also make offers, such as extending a webinar invitation or distributing a whitepaper. The end result is a straightforward, low-cost, systematic lead generating procedure, with all the work being done through LinkedIn. — Judy Schramm, ProResource Inc.’s CEO
3. Grow your email marketing list.
“I strongly advise everyone on LinkedIn to develop a message to each connection in which they express gratitude for their connection and ask them to join their email marketing list. Please accept my apologies for the email’s lack of customization. This feature of LinkedIn allows you to message 50 users at once. Using this technique, I increased my email list by roughly 300 people. Include a direct email signup link in your email. It is crucial to show them how signing up for the email list will benefit them, and to reciprocate by offering to look at something of theirs—a very noncommittal way to win their trust. – Bradford Hines, the man behind HungryKids.org and YumDomains
4. Use sponsored updates.
Businesses can pay to have their posts pushed into a person’s LinkedIn stream by using sponsored updates. Location, gender, and age are among the demographics offered by this “pay-per-click” or “pay-per-1,000” impression option, but one significant distinction is the ability to tailor ads based on firm name, job title, job function, skills, schools, and organisations. Users can focus on important industries without having to compete with irrelevant businesses and communications. An effective call to action can be included in a sponsored update, which can be a great approach to promote thought-leadership content. People now dislike pure advertising and prefer to receive free goods and services. Using a LinkedIn Sponsored Update to promote a company’s content (whitepaper, guide, etc.), a company can improve website traffic, target a specific audience, and, if the information is engaging enough, generate sales leads. Jeremy Durant, Bop Design’s business principal.
5. Post high-quality content.
“Good content should achieve two objectives and can be very specific. It should first instruct others on how to address a challenge or perform their work more effectively, and it then identifies you as a thought leader in that field. Providing customers with genuine value automatically results in additional business in each area. It is fundamental psychology, and it works. – Michael Riley, a partner in founding Boxter
6. … and go viral.
The most effective tool on LinkedIn at the moment is posting directly. A post may receive tens of thousands of readers if LinkedIn highlights it in one of their categories once it starts to gather some traction (or more). This is a fantastic approach to increase your visibility and connect with readers in a way that isn’t available through your own website, blog, or even by sharing an article link on LinkedIn. Author of The LinkedIn Butterfly Effect Lavie Margolin
7. Give a face to your employees.
“Help as many of your staff members as you can build and finish their LinkedIn profiles. These ought to have the proper pictures, an accurate work history that details how they benefit your company, and professional contacts. My current employer is organising a LinkedIn Day where we will help employees set up their accounts and have a photographer ready to take profile shots. – Tam Frager, a consultant in marketing and communications
8. Join groups – and stay active.
“Joining LinkedIn groups that are pertinent to a small company owner’s target market is one piece of advice I usually provide to entrepreneurs. This is not only a terrific method to hear what your audience has to say, but there may also be opportunities for small business owners to engage or provide advice. More crucially, even if you are not connected, you can message group members. This is a fantastic technique to save money while establishing relationships with potential clients because LinkedIn InMail quickly adds up. Senior account executive at Garfield Group Lauren Covello
9. … and create your own LinkedIn group.
Here’s how you use LinkedIn to identify your perfect, immediately ready-to-buy prospects: To begin, build your own LinkedIn group. Once you’ve created your LinkedIn group, head out and join as many groups as you can find where your prospects are interacting (LinkedIn allows you to be a member of 50 groups at once). The following action is to select one of the fresh groups you’ve joined and begin prospecting on the Members page. Once you have been accepted as a member of the group, click on Members. Then, use the additional filtering options to narrow down the list of members to your preferred candidates before inviting them to join your group (tip: send personalised invitations). Once these invitees become members of your LinkedIn group, all of your greatest prospects will be in one location, like the classic “fish in a bucket”! You can manage this LinkedIn group to prevent competitors from joining and provide fantastic, worthwhile material that your prospects will like. Additionally, you get to show them how valuable and knowledgeable you are without avoiding overt sales pitches or spam. Additionally, you have an integrated email list, a focus group of your primary prospects and clients, and other resources. This is an excellent strategy to strengthen your brand and provide leads to grow your small business. – Ali Liaquat, IT-head Serve.com’s of marketing
10. Make your company page matter.
“Having your brand’s own company profile page with an up-to-date and consistent presence is crucial. This page’s imagery, colours, and content should match those on your website and any other social media accounts the company may have. Regular updates are necessary to keep the page alive and provide the impression that the brand is still in operation. Everyone has encountered a business’ social media presence that is either updated only once per month or, even worse, hasn’t been updated in weeks. It will be worse to create a LinkedIn presence and then neglect to maintain it. — Carrie Booher, editor of digital content at WWOZ 90.7 FM
11. Claim your custom URL.
“Everyone should claim their unique URL so that their name appears there. This is particularly crucial for those who frequently interact with prospective customers, especially those in the professional services and B2B industries, since many people use Google to look up the names of the persons they’re meeting in order to learn more about them. It is more probable that your LinkedIn profile will appear at the top of those search results if you claim your own URL. Principal at e-Strategy Media David Erickson
12. Complete the summary section on your own profile.
“The summary portion is most frequently ignored. You have 2,000 characters to make a direct and impactful argument to your target audience. Write in the first person, use whole sentences, and be sure to briefly and clearly address their problems. A website is rarely preferred by many users over LinkedIn. This is your chance to introduce yourself to potential clients and customers because most of the time, people want to connect with the person before the product or service. At the conclusion of the summary section, also provide your contact details. Make it simple for others to contact you, even though it’s elsewhere on your profile. Susan Tabor-Kleiman, a consultant, a speaker, and the proprietor of Your Professional Writer.
13. Think of it as a numbers game.
The marketing on LinkedIn, I’ve discovered, is more science than art. It is, in other words, a game of numbers. I anticipate speaking with at least 2,000 C-level CEOs every Wednesday. About six responses will result from these touches, and two of the six responses will be clients. I have established my own practise for less than $1,000 a year in marketing, $250 of which goes to LinkedIn for a Premium account, instead of attending trade conferences, exhibiting, and speaking at a cost of roughly $10,000 per conference. I know most of my coworkers spend $40,000 a year attending an average of four conferences, but I can afford a few hours of my time each week more than I want to.”– Greg Taylor, owner of Telecom Law Attorney
14. Avoid hard sells.
“Treat LinkedIn like any other kind of marketing you use, and stay up to date on the most recent developments. Try your best to be “found” on LinkedIn because nobody likes to be interrupted. Learn about inbound marketing and content marketing, then apply them to this network. Be wise and avoid becoming one of the hard-sell, 1980s-style LinkedIn sales salespeople that are everywhere. — Nikki Hammett, manager of international marketing at NashTech Ltd.
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15. Start with connections, then build relationships.
Recognize that LinkedIn is a professional social network where users can connect with other professionals. Connecting with prospects, strategic partners, referral partners, and other business owners is something that every business owner should do. The business owner can then choose how to develop certain relationships in order to strengthen the relationship after those connections have been created. CEO of Search by Burke, Charlene Burke
Key takeaway: Promote your brand on LinkedIn by making contacts and using the network for marketing. In order for consumers to understand your brand, include information about your company in your profile. Participate actively on LinkedIn by joining groups, publishing high-quality content, and interacting with your contacts.