Belmont and Bespoke attribute sales success to power of collaboration


Corrugated cardboard packaging producer Belmont Packaging has doubled its retainer with Preston-based digital company Bespoke to incorporate a second model, after reaching 53% year-on-year progress in web site leads over 4 years.

Wigan-based Belmont Packaging manufactures customized printed and plain corrugated cardboard containers for retail, transit, subscription and display-ready packaging.

Working primarily within the footwear & style, well being & magnificence, meals & drink and ecommerce sectors, Belmont Packaging first started working with Bespoke in 2014 to assist improve the variety of leads generated by its web site.

The method started with a consumer persona workshop to develop a greater understanding of the goal buyer.  With shopper and company working in partnership, this was developed right into a 12-month digital advertising and marketing technique.  Strongly centered on natural web optimization (search engine optimisation), focusing on high-value key phrases with shopping for intent and creating a content material technique to deal with the goal audiences’ wants, natural web optimization was complemented by a strategic PPC (pay-per-click) marketing campaign to maximise web site leads.

The collaborative marketing campaign resulted in a year-on-year improve in gross sales leads by way of the web site and elevated total gross sales effectivity, with reps having to spend much less time travelling to gross sales conferences.

Belmont Packaging proprietor Kate Hulley mentioned: “Corrugated cardboard packaging is on the rise, with the battle on plastic which means companies are searching for extra sustainable choices for his or her packaging.  With over 40 years in enterprise, Belmont Packaging is on a mission to make sure environmentally-friendly packaging options are simple to entry, and so we labored with Bespoke to assist increase the effectiveness of our web site.

“Bespoke are completely different to a number of companies in that they’ve a strongly systemised strategy to working in partnership in an effort to obtain the absolute best outcomes.  Working collectively, now we have got down to obtain very particular targets which have been achieved or exceeded, boosting efficiencies and backside line outcomes.  The outcomes communicate for themselves and present the facility of collaboration versus a transactional strategy to working with an company.”

Established 20 years, Bespoke employs 15 employees at places of work in Preston and London and divides its core providers as Web sites, Advertising and Workshops.

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