Atkins Q&A Campaign Turns Rob Lowe Into Google’s Baby Yoda 01/06/2020

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Atkins took the question-and-answer advertising mannequin to digital for 2020 with the Any Questions marketing campaign that includes model spokesperson Rob Lowe.

Questions that Lowe solutions will are available
by way of social media. The aim is to teach the general public and disprove misconceptions about what it’s prefer to reside on the Atkins low-carb eating regimen. Every advert, operating throughout tv and digital
media, will deal with a unique theme.

The artistic was executed by Acme Thought Firm of Norwalk, Connecticut. The primary adverts will started airing on Dec. 30.

There’s an
alternative to Rob Lowe and Atkins to turn into the authoritative supply for this market. Google has a dropdown menu within the search outcomes that reads “Folks additionally ask” — an space that Lauren
Rockwell, director of search engine optimization at Cogniscient Media, believes the sort of marketing campaign can have the best impression on-line and in search.

“The questions will turn into the brand new searches,”
Rockwell mentioned. “The way in which they seek for Rob Lowe. The way in which they seek for Atkins. The way in which they seek for a life-style.”

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Atkins will achieve site visitors and natural impressions from the
questions. “The questions will likely be succinct with snarky solutions and Rob Low might turn into the brand new child Yoda,” Rockwell mentioned. “It turns into a manner folks seek for the model and
that’s the way it’s related.”

Lowe signed on for an extra three years to stay the Atkins spokesperson. The renewal contains fairness, and positions Lowe as a artistic
strategic associate.

Authenticity additionally performs a job on this marketing campaign. The actor has adopted an Atkins’ strategy to consuming for greater than 20 years, and it has been his option to reside a low-carb
life-style.

It’s no secret that video Q&As on a model’s web site or on YouTube are probably the greatest methods for Google to acknowledge a model as a number one supply in its respective
area relating to optimizing and rating pages on web sites in search outcomes.



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