Singapore’s unbiased public relations and digital advertising company Asia PR Werkz (APRW) has expanded its operations into Indonesia. In response to the company, this marks its first workplace abroad in its 24 years of presence in Singapore. The company touts Indonesia’s media panorama as “vibrant in opposition to the backdrop of disruptive applied sciences and innovation”.
Main the enlargement in Indonesia is director Anu Gupta, and the Indonesia workplace may have a supervisor from the Singapore workplace despatched to work in Indonesia from Q2 of 2020. The company will begin with one employees presently primarily based in Indonesia and look to develop to a workforce of three by finish of 2020.
In a press release to Advertising, Cho Pei Lin, managing director at APRW mentioned that the company selected Indonesia additionally due to ongoing enterprise alternatives there from its purchasers and with present work in Indonesia. In response to Cho, APRW has been working in Indonesia, primarily within the space of public relations for start-ups since 2018. Indonesia-based agritech startup Tanihub and quick style agency Sorabel are a few of its Indonesia-based purchasers, whereas the company has additionally been doing regional work for Singapore-based purchasers corresponding to insurtech firm Axinan and personal funding platform Fundnel.
“We are going to proceed to develop our presence in Indonesia – each working with our purchasers from Singapore who’ve presence in Indonesia and likewise securing new purchasers from the Indonesia market. We now have all the time had a great relationship with native companies primarily based in Indonesia and can proceed to discover working alternatives with them as effectively,” she added.
In the meantime in Singapore, within the space of public affairs work, APRW has labored on the Whole Defence undertaking for the previous seven years, taking the company lead for neighborhood engagement, social media engagement and media relations. It additionally continued its partnership with MINDEF’s NEXUS for the nationwide Whole Defence emblem competitors in 2019. Most just lately, APRW was appointed by Singapore Discovery Centre to help the organisation’s interactive programmes and actions for Whole Defence 2020.
Cho defined that its development into Indonesia marks a milestone for the corporate, and that Singapore has been enjoying a key function in enhancing ASEAN’s growth by financial integration and expertise adoption. “We imagine our robust foothold in Singapore can be important in taking us into the area. Indonesia is without doubt one of the fastest-growing economies on this area and we’re excited to be there. We additionally welcome the chance to forge new partnerships by way of our regional enlargement,” she added.
In response to Cho, 2019 has been a great 12 months for APRW, from events-based publicity work, disaster work corresponding to knowledge breaches, investor relations work for startups, to digital and social media work for purchasers from a variety of industries. “We spent a lot of the 12 months in conversations with regional companions and exploring the potential for enlargement into the area. Beginning 2020 with a consultant workplace in Jakarta is simply doable with the help of many consumers, mates from the media and Enterprise Singapore. We are going to proceed to discover development alternatives in different elements of ASEAN,” she mentioned.
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