Aqilliz, a Blockchain-Enabled Solutions Provider, Appoints Venkatesh Babu as Its New CRO

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Previous to becoming a member of Aqilliz, Venkatesh most lately served as Coty’s Regional Gross sales Director for Southeast Asia for the previous 4 years, the place he was liable for go-to-market, gross sales, and enterprise growth for the cosmetics, private care, and fragrances portfolios. 

Singapore: Aqilliz, a blockchain-enabled digital advertising options supplier, introduced the appointment of ex-Coty Regional Gross sales Director for Southeast Asia Venkatesh Babu as Chief Income Officer (CRO), efficient January 1, 2020. With a longtime profession within the fast-moving shopper items (FMCG) sector spanning virtually 25 years, Venkatesh has held roles at multinational cosmetics, perfume, and skincare conglomerate Coty and main world multinational FMCG company Procter and Gamble (P&G). In his capability as Chief Income Officer, Venkatesh will likely be liable for all of the go-to-market initiatives at Aqilliz throughout key geographies within the Asia Pacific area, to be able to drive long-term progress and scalability. 

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Newly appointed Chief Income Officer Venkatesh Babu stated, “CROs have seldom been related to the rising tech sector however the rise of direct-to-consumer companies has prompted a change––the power to foster worthwhile but significant buyer relationships is all the things. At Aqilliz, I’m excited to be becoming a member of the group as we proceed to refine our go-to-market technique. By establishing new partnerships and making certain that we ship most worth to our companions’ and their prospects’, we will hope to translate this significant progress to income as we develop to new geographies.”

Previous to becoming a member of Aqilliz, Venkatesh most lately served as Coty’s Regional Gross sales Director for Southeast Asia for the previous 4 years, the place he was liable for go-to-market, gross sales, and enterprise growth for the cosmetics, private care, and fragrances portfolios. Throughout this time, he was a part of the strategic group that was concerned within the integration of P&G’s 43 magnificence manufacturers in Southeast Asia, an acquisition valued at US$12.5 billion. With 20 years of expertise at Coty, Venkatesh is a seasoned rising markets skilled with a confirmed observe document in implementing market entry methods and enterprise growth throughout various geographies spanning ten nations in Europe and Asia Pacific. Earlier than Coty, Venkatesh started his skilled profession at P&G Status Magnificence (previously Cosmopolitan Cosmetics) because the Market Improvement Supervisor for Russia the place he managed the enterprise through the 1998 Russian Disaster, mitigating losses by over 50%. 

“By leveraging our deep business perception, collective expertise throughout various sectors, and enterprise-focused options, we will work alongside our companions as trusted advisors, delivering options that rework and future-proof their companies for the higher,” added Babu. 

Led by Gowthaman Ragothaman, former International Shopper Lead at WPP, Aqilliz leverages on blockchain to deal with sector-specific challenges throughout the digital advertising business, spanning from reconciliation on the digital provide chain; verification and authentication of transaction events; and danger mitigation in prices and shopper outcomes. Created in collaboration with Zilliqa, a high-performance, high-security blockchain platform, Aqilliz will be capable of present bespoke enterprise options to facilitate a fairer digital advertising ecosystem underwritten by higher belief, transparency, and engagement. Helmed by a group of main business specialists and gifted blockchain engineers, Aqilliz is uniquely geared up with technical capabilities, direct business connections, and an academia-corporate understanding.

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In 2019, Aqilliz was a part of the second batch of startups collaborating within the Singapore government-backed Tribe Accelerator programme, who collectively efficiently raised S$21.5 million from exterior buyers. As a part of its participation within the accelerator, Aqilliz has been working with Singapore-headquartered web firm MyRepublic to construct a blockchain-based loyalty programme. Aqilliz continues to actively collaborate with a number of companions within the promoting, analytics, shopper items, information, advertising, and expertise industries, and can onboard purchasers all year long. 



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