5 Key Meta Tags to use for SEO


Title Tag

The title tag is the primary HTML aspect search engines like google show to customers within the search outcomes. It’s used as a quick description for Search Engines, to know what your webpage is all about.

Google makes use of this tag to check your outcomes in opposition to opponents and makes use of this data when deciding the place to position your URL within the High 100 Outcomes.



  • The title tag is between 0 – 60 Characters
  • It permits customers and search engines like google to know the subject of your webpage
  • It seems as the primary line of your natural search end result
  • It permits Google to know how your web page compares to that of your opponents

In response to Moz’s Hierarchy of search engine optimisation Wants, the Title Tag is given second precedence relating to Natural affect.

Meta Description

The meta description is a quick description displayed within the search outcomes and is positioned immediately beneath the web page title. The beauty of meta descriptions is that they’re adaptable they usually give customers an thought on what content material they could count on to see after they click on by means of to your webpage.

Though this isn’t immediately correlated with Google’s Rating elements, it helps customers perceive what you must supply, and the way their particular search question would possibly relate to your internet end result.
What’s even higher is that for those who use key phrases in your meta descriptions which can be additionally included in a consumer’s search question, they may present up as daring in your meta descriptions.



Meta descriptions:

  • Present a brief overview of the web page
  • Are normally between 0 – 160 characters
  • Provide an opportunity to catch the consumer’s consideration within the search outcomes

Meta Robots

The Meta Robots is a key piece of knowledge that tells Google the way you need your webpage to be crawled.

It is a small snippet of code that may be added to the

part of any web site and is without doubt one of the first items of script that Google will crawl and index with a purpose to perceive easy methods to crawl your website.

There are four important Meta Robots Tags you can use together with:

  • Index, observe (Tells Google to index the web page and observe hyperlinks)
  • Index, Nofollow (Tells Google to index the web page however to not observe hyperlinks)
  • Noindex, observe (Tells Google to not index the web page and observe hyperlinks)
  • Noindex, Nofollow (Tells Google to not index the web page and to not observe hyperlinks)


Meta Viewport

A meta viewport tag units the seen space of a webpage permitting Google to see in case your web page is cell pleasant. The


Pages with Meta Viewport tags permit Search Engines comparable to Google, Fixerfox & Bing to see in case your webpage is cell pleasant.

Pages that don’t make use of the Meta Viewport Tag and usually are not rendered in a cell model might lead to a excessive bounce fee; as customers will have a tendency to depart a web page after three seconds if the desktop model is loaded on a cell system.

We advocate making use of Meta Viewport Tags to all of your webpages.

Meta Charset

Meta charset or “HTML Charset” is a small snippet of code that controls the character encoding show of an internet site.

Web sites that aren’t utilizing the meta charset will lead to some characters not being displayed appropriately on a webpage. Because of this customers and search engines like google won’t be able to know how the textual content on a webpage must be displayed.

The meta charset is a brand new attribute, and replaces any want for:


It’s best to attempt to use this tag throughout all of your webpages. Pages with out this code might trigger some characters to show incorrectly within the browser. Though the 2 commonest are:

  • UTF-8 — Character encoding for Unicode
  • ISO-8859-1 — Character encoding for the Latin alphabet

So there you’ve it. A helpful information to five key meta tags to make use of for search engine optimisation.

For those who’d like to seek out out extra about our Search Engine Optimisation providing, get in contact with the workforce immediately on 0845 450 2086.

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