The world is presently in a state of confusion, panic, bewilderment, and uncertainty.
With the state of affairs altering by the hour, it might go away you feeling misplaced and questioning what will come subsequent.
However, we’re a robust group, and we are going to get by this.
It may not look the identical as soon as the brand new regular is right here however corporations which might be in a position to climate this downturn and strategically plan will come out a lot stronger and will likely be poised for faster restoration.
To start out fascinated about strategic planning post-COVID-19, listed here are some present alternatives you could begin engaged on now for improved website positioning.
1. Keep on the Forefront of Google Developments
Persons are dwelling, which suggests individuals are looking out on-line.
Monitor Google Developments for brand spanking new questions or subjects that individuals are asking about your business throughout this time.
When you can keep on high of this information and actually begin to acknowledge tendencies related to your small business, you’ll be able to start creating content material round these subjects.
When gross sales decide again up once more, you’ll be prepared.
Your content material will likely be on the market, hopefully turning into the useful resource folks wanted; thus, bettering your website positioning and bringing extra visitors to your web site.
2. Monitor Google Search Console & Key phrase Rankings
It is very important monitor GSC or third-party instruments for key phrase adjustments extra intently than you usually do.
In occasions the place there’s nice demand or demand has fully shifted, you typically see shifts in search curiosity and person intent on particular person queries.
When you aren’t monitoring this intently sufficient you’ll miss the chance to vary your method.
3. Construct Up Your Content material Financial institution
Client habits is shifting, and this pandemic will solely trigger shoppers to go looking and behave in another way than earlier than.
Like everybody else, you’ve got the time, so get to writing.
Begin by prioritizing high/mid-funnel content material.
Whereas this content material may not convert within the quick time period, get shoppers into the funnel to current your merchandise/companies for future wants.
By having a stockpile of nice content material able to go and on the market forward of time gives you a leg-up on the competitors.
4. Begin Considering About Vacation & This autumn Initiatives Now
We don’t know the way lengthy we are going to all be on this setting.
I’ve heard 2 extra weeks and I’ve heard 12 extra weeks.
Both approach, we’re nonetheless a number of months past that earlier than the financial outlook improves.
Understanding that Q1 and Q2 numbers could be decrease than initially forecasted, begin planning now for how one can make that up within the again half of the 12 months.
If you’re an ecommerce retailer, begin pondering by Black Friday and Christmas plans.
5. Rent Prime website positioning Expertise
The unhappy reality about COVID-19 is that companies are closing their doorways.
Prime website positioning expertise who had been loyal to their firm might discover themselves and not using a dwelling.
When you’re hiring, begin recruiting now.
It’ll go an extended strategy to present that you’re in a robust place, which can appeal to high expertise.
In some instances, your organization may very well be a goal for these on the lookout for alternatives, so be sure to’re energetic on LinkedIn and hold your eyes peeled.
Even in case you aren’t hiring proper now, it is a nice alternative to make connections, begin conversations, and hopefully profit within the close to future.
6. Embrace New Content material Methods
Though we may have by no means predicted this, the alternatives which might be introduced throughout occasions like this power us to vary for the higher.
With folks spending considerably extra time streaming and watching YouTube proper now, begin creating extra video content material to benefit from this.
Check out beforehand developed content material that resonated through visitors and repurpose that content material in a video format.
7. Embrace the Information
Equally to the primary level, not solely will you’ve got extra information to work with in relation to Google Developments as a result of individuals are looking out extra steadily, however you may very well see a rise in visitors to your web site (this, after all, relies on your business).
Whereas this visitors might not flip into gross sales, and even leads, a rise in searches and folks to your web site can nonetheless provide some nice insights.
- Which of your high pages appear to be getting probably the most traction?
- Has this modified from the norm?
Now’s the time to contemplate operating a warmth map or different information assortment strategies and actually do a deep dive into your web site.
8. Assume Past Content material & Use This Time Properly
Extra of a “catch-all” for entrepreneurs is solely utilizing your time correctly.
Whereas content material is probably going the primary website positioning activity that involves thoughts, now’s the time to deal with website positioning as an entire.
- Guarantee your web page velocity is the place it must be.
- Replace your web site with contemporary photographs.
- Verify your URL construction.
- Create a user-experience train.
- Guarantee your content material is simple to seek out.
- And a lot extra.
Many of those duties might also require a little bit of outsourcing, which is simply one other properly to assist fellow entrepreneurs throughout these unsure occasions.
This will even be a good time for e-learning.
There are quite a few retailers which might be graciously making a gift of free entry to assist SEOs and the like enhance their information.
For instance, Moz Academy is now providing all their programs without cost.
It’s chock stuffed with programs for entrepreneurs that can assist you achieve new abilities you’ll be able to put to make use of the minute your small business picks again up once more.
Ahrefs is providing their Running a blog for Enterprise course freed from cost together with many others.
Plain and easy, you shouldn’t cease your website positioning efforts simply due to present occasions.
There are at all times alternatives on the market, you simply should know the place to look.
Your information goes to look a bit totally different now, for higher or for worse.
However this swing might be very telling and assist be sure that you’re on a route to success for the long-term.
We hope everybody recovers from the devastating results of COVID-19 rapidly.
Keep protected on the market!
Featured Picture: Depositphotos.com
Screenshots taken by the writer March, 2020