GENEVA — Individuals are searched for an inaugural digital advertising and marketing workshop provided by the Bozzuto Middle for Entrepreneurship and the Port 100 co-working house.
Maureen Ballatori, director of Port 100, mentioned the Digital Advertising and marketing Accelerator workshop is a hands-on program that can create an actual digital advertising and marketing marketing campaign benefiting native companies and/or nonprofit teams.
The workshop will probably be held on Wednesdays, March 25 to April 29, from 5:30 to 7 p.m. on the Bozzuto Middle for Entrepreneurship, 22 Fort St. Ballatori and Craig Talmage, assistant professor of entrepreneurial research at HWS, are main this system.
She mentioned the workshop is obtainable for people and companies that need to be taught advertising and marketing ideas, apply these ideas to a longtime enterprise and discover ways to consider the effectiveness of the marketing campaign.
Ballatori mentioned individuals, group members and Hobart and William Smith Faculties college students will probably be grouped into groups of three to 4 and paired with native enterprises. Teams will probably be given a $500 funds to execute their digital advertising and marketing marketing campaign, which will probably be offered to a panel of native consultants and a public viewers on the culminating evening, she mentioned.
As much as eight companies will be accepted, and the restrict is 24 individuals total, with 12 of them HWS college students. There isn’t a payment to take part.
The Digital Accelerator Program is likely one of the choices Port 100 pledged as a part of its Ontario County Industrial Improvement Company funding obtained in 2019, and it’s designed to encourage entrepreneurship on the jap aspect of Ontario County.
There’s a necessity for such workshops in an space the place there are numerous startups and small companies, mentioned Ballatori.
“Budding entrepreneurs don’t all the time have the advertising and marketing abilities they should develop a enterprise,” she mentioned.
Every enterprise will obtain $500 for the digital advertising and marketing campaigns developed, she famous.
Individuals will probably be charged with monitoring the marketing campaign’s success, Ballatori mentioned, and they’re going to additionally be taught finest practices for making data-driven choices to investigate the effectivity, effectiveness and impacts of their campaigns.