FMCG manufacturers have traditionally generated the lion’s share of their gross sales offline, with customers sometimes shopping for their groceries, toiletries, and different consumables from supermarkets or third-party retail shops.
Lately, nevertheless, the rise of digital applied sciences has resulted in altering shopper expectations, and a larger demand for comfort, higher model relationships, and an omni-channel expertise.
In keeping with Kantar Worldwide, international FMCG on-line gross sales grew seven occasions sooner than whole FMCG gross sales within the 12 months ending June 2019. But it surely’s not simply ecommerce that manufacturers are investing in both; FMCG manufacturers reportedly spent a mean of $79bn on digital advertising in 2018.
So, what impression is digital having on CX for FMCG manufacturers? This briefing will delve into the alternatives afforded by digital, the challenges, and whether or not it’s paying off.
This briefing will cowl:
- The direct-to-consumer alternative
- The Amazon impact
- An evolving advertising combine
- What future for promotion?
- Altering channels for discovery
- Loyalty in a digital panorama