Singapore Tourism Board (STB) is looking out for digital and social media consultancy providers for STB Americas. In line with Gebiz, the appointment interval will probably be for a one yr, with an choice to increase as much as one other two years from 17 April 2020 to 16 April 2023.
An RFP briefing will probably be performed on 22 February 2020, Saturday at 1 am (Singapore time) / 21 February 2020, Friday at 12 pm (New York time) through convention name. Whereas not obligatory, all tenderers are inspired to affix the session as info on the RFP will probably be shared and questions that the companies could have will probably be addressed.
In a young doc seen by Advertising and marketing, STB Americas goals to interact a digital company to:
- Improve consciousness of Singapore as a vacation spot amongst People by digital channels, which incorporates creating hyperlocal content material for the market in an effort to educate on primary vacation spot data;
- Establish related content material that resonates properly with STB Americas’ audience, for instance putting emphasis on genuine experiences, delicacies, and different content material;
- Permit STB to be versatile and speed-to-market to capitalise on in-market developments and happenings; and
- Be closely concerned within the sustenance of a vacation spot advertising and marketing marketing campaign.
The digital company will probably be tasked to distill and hone in on a longtime model voice for STB Americas on social and digital channels. It would even be amplifying STB’s “Ardour Made Attainable” model voice for the STB American viewers throughout the digital house. This will probably be along with strengthening STB Americas’ advertising and marketing outreach, handle influencer/ key opinion chief programmes, amongst others. The digital company is predicted to work with the core inventive and PR company groups to critically consider how STB Americas can additional amplify its messaging for sustenance campaigns. The general finances of the RFP for a complete interval of 36 months.
STB Americas’ market protection encompasses your entire Americas area with a main give attention to the US and Canada. In line with the paperwork, the work of STB Americas might be broadly categorised as leisure and enterprise journey to drive customer arrivals and spend in addition to enhance size of keep in Singapore. STB additionally hopes to anchor Singapore as a selection MICE vacation spot by rising the variety of MICE occasions held in Singapore.
At the moment, TBWA Singapore helps STB HQ’s digital and social wants which have a worldwide focus. STB Americas’ in-market digital company will work with the company to develop sharper market-specific plans. On some initiatives will probably be anticipated to collectively develop and execute the advertising and marketing and communications initiatives that corresponds with STB’s general advertising and marketing method.
In line with STB, the US constantly ranks within the prime ten supply markets, and that customer arrivals from the US to Singapore grew +13% year-on-year in 2019 to achieve 729,000. Continued development of customer arrivals to Singapore is predicted with beneficial trade charges, elevated outbound journey and the launch of continuous flights from US gateways between 2016-2019. Within the final three years, STB Americas has recorded an virtually four-fold enhance in main KPI of attain from 2017 to 2019 and common natural attain has elevated by greater than 160%.