On this weekly phase, ExchangeWire sums up key trade updates on advert tech from across the European area – on this version: GumGum broadcasts USD$22m (£17m) funding spherical; Verizon Media companions with VIOOH; Rakuten launches Rakuten Promoting; Yieldbird to speculate €1.5m (£1.2m) in ADXo resolution; and Commerce Home Media integrates with The Media Belief.
GumGum broadcasts USD$22m (£17m) funding spherical
GumGum, Inc., a man-made intelligence firm specialising in options for promoting and media, introduced right this moment that main international advertising government Lisa Licht has joined its Board of Advisors. Licht’s addition comes as the corporate ramps as much as launch a number of new applied sciences in 2020 and on the heels of two key progress milestones – file USD$155m (£119m) international income in 2019 and a USD$22m (£17m) Collection D funding spherical.
“We’re extraordinarily happy to have Lisa be part of our board and eagerly await her contributions,” stated GumGum CEO Phil Schaeder. “Not solely does Lisa add a recent new voice to the board at a time once we’ve made variety a central all-around precedence at GumGum, however she offers us distinctive entry to all her hardwon perception accrued over a exceptional profession.”
Licht’s appointment is the most recent in a collection of strikes by Schraeder –– together with closing the USD$22m (£17m) growth spherical with participation from the corporate’s present traders –– aimed to maximise the expansion of GumGum’s core marketing-related companies. The corporate expects to eclipse its best-ever 2019 revenues with continued international growth and two new merchandise in 2020.
“As I see it, that is the perfect time to get behind GumGum,” Licht stated. “They’ve outpaced the market by way of progress year-after-year, maintained profitability and now there’s an apparent inflection level at hand for contextual promoting in digital. That’s an space the place GumGum already has a major edge, so I’m trying ahead to serving to develop its lead in that space, whereas additionally contributing to success throughout the complete breadth of GumGum’s enterprise.”
Verizon Media companions with VIOOH
In a transfer to solidify its management place, international media and expertise firm Verizon Media has partnered with digital out of dwelling (OOH) market, VIOOH. This deal offers Verizon Media’s demand-side platform (DSP) entry, through VIOOH, to premium digital out of dwelling stock, together with the digital property of JCDecaux – the primary OOH promoting firm worldwide.
With this partnership, Verizon Media unlocks larger new and distinctive methods to achieve audiences for advertisers by its omnichannel DSP, bringing DOOH screens in additional than 60 cities throughout seven international locations.
Advertisers will have the ability to choose the brand new DOOH stock as a part of their multi-channel digital methods by Verizon Media’s unified DSP: permitting entrepreneurs to purchase digital campaigns throughout video, cell, show, native, linked TV, audio and DOOH stock to achieve audiences everywhere in the world.
Among the many international locations the brand new DOOH stock shall be out there are the UK, US, Finland, Netherlands, Belgium, Germany and Italy, with additional markets coming on-line later within the 12 months, reaching throughout high-footfall places like main buying centres, avenue furnishings, airports, commuting transport hyperlinks like London Transport and mainline railways throughout the UK, in addition to high-impact massive display places like Waterloo station and Outdated Avenue roundabout. Concentrating on alternatives embody location, climate, day half, demographics and pursuits, powered by Verizon Advert Platforms’ numerous and distinctive knowledge.
Ivan Markman, Chief Enterprise Officer at Verizon Media stated: “Our prospects need to have the ability to purchase throughout a number of channels, codecs and screens with a easy buy and measurement construction that enables them to be artistic, attain the appropriate folks and actually see the effectiveness of their campaigns. With VIOOH, we additional our dedication to constructing merchandise with our prospects’ and customers’ expertise in thoughts. If you mix the excessive affect of DOOH with our numerous attain to hundreds of thousands of individuals worldwide, it makes Verizon Media’s DSP a compelling possibility for entrepreneurs.”
The brand new DOOH stock shall be out there in Verizon Media’s DSP from this week.
Rakuten launches Rakuten Promoting
For the primary time, manufacturers, advertisers and companies can now harness Rakuten’s far-reaching media properties, shopper insights and award-winning efficiency advertising ecosystem with right this moment’s launch of Rakuten Promoting.
“Advertisers know their prospects, however discovering new ones and constructing enduring connections with them is more and more troublesome in right this moment’s aggressive shopper market,” stated Amit Patel, CEO, Rakuten Americas. “By drawing on audiences, insights and the well-established efficiency advertising excellence of the Rakuten ecosystem, Rakuten Promoting shall be an unmatchable associate for digital entrepreneurs aiming to surpass their enterprise objectives.”
“By the unification of Rakuten’s efficiency and knowledge companies and our new collaboration with our media properties, advertisers and companies can now go to 1 place to entry a wealthy mixture of audiences, media, content material networks and shopper insights,” stated Nick Stamos, CEO, Rakuten Promoting. “Collectively, we create the appropriate circumstances to achieve and have interaction new prospects and maintain long-lasting loyalty.”
The brand new firm brings collectively Rakuten Advertising’s expansive affiliate community, programmatic retargeting and prospecting expertise with shopper insights from Rakuten Intelligence, and a novel set of worldwide media properties in order that manufacturers can uncover wealthy audiences and construct enduring relationships together with Rakuten TV, Rakuten Viber, Rakuten Viki and Rakuten France.
Entrepreneurs may also have entry to one of many largest, most trusted international efficiency advertising networks within the trade, named “Finest Affiliate Community” by the Worldwide Efficiency Advertising Awards (IPMAs) and, by mThink for the ninth 12 months in a row. This community operates right this moment in additional than 200 international locations and areas all over the world. Rakuten Promoting’s huge efficiency advertising community offers seamless entry into new markets with relationships, expertise and experience to launch a program on the bottom effectively and expeditiously.
Yieldbird to speculate €1.5m (£1.2m) in ADXo resolution
Yieldbird is ready to speculate over €1.5m (£1.2m) in creating and implementing its personal modern system for managing the programmatic stock gross sales by digital publishers.
As part of the Agora S.A. group, Yieldbird, an organization that helps internet publishers in optimising and enhancing promoting revenues through the programmatic channel, has obtained a grant of €800,000 (£668,000) from the Nationwide Heart for Analysis and Growth beneath the “Clever Growth” program. This may co-finance analysis on a extremely modern mission that goals to optimise administration of the sale of promoting area.
ADXo – the pioneering resolution which Yieldbird is creating – will help web site homeowners in streamlining the administration of their promoting area by automating worth administration based mostly on historic knowledge evaluation and purchaser behaviour. Because of its use of machine studying expertise and Huge Knowledge, Yieldbird is seeking to present on-line publishers with full management over their pricing coverage within the programmatic channel to facilitate the higher use of income knowledge within the type of a unified reporting system, permitting for sooner and extra knowledgeable enterprise choices, that are based mostly on aggregated knowledge derived from many platforms.
In an announcement, Marcin Ekiert, co-founder and CEO of Yieldbird, “We’re delighted with the choice of the Nationwide Heart for Analysis and Growth to offer us with such a considerable grant for the event of our mission, which can enable us to offer publishers with superlative instruments to enhance their enterprise outcomes, regardless of the hostile modifications which have taken place within the internet advertising trade lately (GDPR, restrictions on cookie processing). This grant can also be a recognition of Yieldbird’s business efficiency and market place, to not point out the modern character of the corporate, which has all the time been our core focus. ADXo shall be an distinctive product for each the European and international markets, and can enable our firm to make deep inroads into international markets resembling the US, Brazil and Australia.”
Commerce Home Media integrates with The Media Belief
Commerce Home Media, the main managed advert resolution supplier announce that they’ve partnered with The Media Belief to make sure a clear provide chain and to guard the valued customers of their writer shoppers.
Commerce Home Media offers advert administration as a service for digital media homeowners and the combination with The Media Belief will add an extra layer of safety for his or her publishers.
“Rising complexity of programmatic and ingenuity of dangerous actors means malware is an ever current problem for publishers and advertisers. We’re dedicated to cleansing up the provision chain and The Media Belief integration will enable us to construct on the measures we at present have in place to guard our publishers. All through everything of the combination, The Media Belief has delivered an optimum stage of buyer help and this has enabled us to offer our advertisers with a trusted and compliant provide chain.” says Richard Prepare dinner, Govt Director, Commerce Home Media
Additionally within the information
– AdColony: High publishers depend on video advertisements for cell monetisation
– Former PlayStation chief Andrew Home joins Bidstack Advisory Board
– Tapad companions with Gimbal
– OnAudience.com introduces Cellular App Knowledge Stream
– Criteo broadcasts monetary outcomes for This autumn 2019 and FY19
– Placements.io offers programmatic and direct gross sales alignment for Skyscanner
– Lotame appoints Comscore’s Amy Yeung as common counsel and chief privateness officer
– Analysis finds corporations utilizing Influence’s Partnership Cloud see three 12 months ROI of 314%