Google is rolling out an up to date search for paid and natural search outcomes on desktop, bringing it extra inline with the look of cell search outcomes.
The up to date design features a extra outstanding “Advert” label for paid outcomes, a minimum of in Google’s estimation, in addition to favicons subsequent to natural outcomes.
Right here’s a mockup shared by Google:
Final 12 months, our search outcomes on cell gained a brand new look. That’s now rolling out to desktop outcomes this week, presenting web site domains and model icons prominently, together with a bolded “Advert” label for adverts. Right here’s a mockup: pic.twitter.com/aM9UAbSKtv
— Google SearchLiaison (@searchliaison) January 13, 2020
Modifications to Paid Search Outcomes
Google’s search adverts on desktop now have a bolded “Advert” label in black textual content. Google says the label is extra outstanding, however early suggestions suggests customers are discovering the paid outcomes more durable to determine.
Right here’s what paid outcomes used to appear like on desktop, with the phrase “Advert” in inexperienced and contained in a inexperienced field:
Within the new design, Google has moved the URL above the headline textual content and likewise styled it in black. Paid outcomes now look nearly an identical to natural outcomes, as the brand new “Advert” label might move as a favicon in case you’re not trying shut sufficient.
Modifications to Natural Search Outcomes
Like paid outcomes, Google has moved the URL in natural snippets above the web page title and adjusted it from inexperienced to black.
The extra outstanding change is the inclusion of favicons, which now provides web site homeowners yet another factor to optimize on the subject of desktop search.
If the brand new design appears to be like related it’s as a result of Google introduced these identical design modifications to cell search outcomes final 12 months. The modifications to desktop search outcomes are stated to be rolling out over the approaching week.
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