- Jaime Montemayor, former chief expertise officer at 7-Eleven, will turn into chief digital and expertise officer of Normal Mills on Feb. 24, the corporate introduced Thursday. Montemayor will report on to Jeff Harmening, chairman and CEO.
- Within the new function, Montemayor will probably be tasked with boosting the corporate’s information and analytics functionality. CIO Don Monk will report back to Montemayor. “Their management and experience, amongst others, will assist us speed up this work,” Kelsey Roemhildt, a Normal Mills spokeswoman, advised CIO Dive in an announcement.
- Montemayor will oversee the IT and Expertise Options groups, and can lead digital transformation efforts. Previous to 7-Eleven, Montemayor spent 21 years with PepsiCo most not too long ago as SVP and CIO, Digital Innovation, Knowledge and Analytics.
Knowledge analytics can plug into organizations to revamp their method to enterprise, signaling areas of effectivity and boosting productiveness. The patron packaged items area is not any completely different.
For Normal Mills, responding to adjustments in shopper calls for begins with entry to the required information. For over a decade it has relied on a partnership with Nielsen to acquire insights into shopper traits, notably in high-growth markets. In November the corporate expanded that partnership to incorporate entry to Nielsen Join, a cloud-based information platform.
“We have recognized a variety of functions throughout the group the place enhanced information and analytics can drive topline development with enhanced shopper insights that may enhance the product choices we deliver to market, personalize our communication with customers, and unlock future development,” Roemhildt stated.
In 2020, analysts count on firms will add extra C-suite roles tied to information. Montemayor is one instance of this development, which responds to the depth of enterprise change information can symbolize.