LAS VEGAS, Feb. 14, 2020 /PRNewswire/ — Equifax Inc. (NYSE: EFX) and V12 introduced a strategic relationship to ship highly effective digital advertising options to the automotive trade through the Nationwide Vehicle Sellers Affiliation (NADA) Present right this moment in Las Vegas. This relationship combines anonymized Equifax buyer financial information, based mostly on direct measured sources, with V12 car insights. Accessible via Equifax Automotive, the answer is designed to drive buyer acquisition by matching the proper automobile with the proper purchaser via a personalised procuring expertise. The perception that comes from realizing what the patron is at present driving helps automotive retailers maximize their digital advertising budgets.
Business analysts have predicted that digital promoting spending by the U.S. automotive trade will attain $14.1 billion in 2020, up from $11.three billion in 2018, and a Compound Annual Progress Charge (CAGR) enhance of 13.7% from 2014 ($6.1 billion). Driving this enhance are the hundreds of thousands of automobile and truck buyers conducting early-stage analysis for his or her subsequent car on-line.
“Automobile buyers desire a easy, customized automobile shopping for expertise the place they will seamlessly transfer from on-line to the dealership at any level within the journey,” stated Byron McDuffee, automotive common supervisor at Equifax. “Equifax and V12 are serving to automotive entrepreneurs meet the wants of their sellers and supply customers with the proper data throughout their on-line automobile procuring analysis section. This contains serving to to establish the autos that meet every shopper’s wants in addition to their funds. Smarter understanding permits smarter actions. Enabling extra customized data up entrance helps sellers maximize their advertising spend and creates a greater procuring expertise general.”
Equifax client financial options assist manufacturers to establish the seemingly monetary and financial traits of consumers and prospects. Insights into estimated family revenue, spending and credit score, shopping for behaviors and product preferences assist in the event of extra focused on-line advertising campaigns and within the creation of higher general buyer experiences.
The Equifax relationship with V12 enhances the focused advertising course of for the automotive trade by combining anonymized Equifax client financial data with V12 information on 180 million VIN sources throughout all 50 states. V12 data is absolutely populated with make, mannequin and yr, and different particulars together with engine measurement, gas kind, drive practice, engine block, and engine cylinders. The breadth of auto information permits extra granular personalization that enables for the proper car to be introduced to the proper client.
“Bringing Equifax client insights and V12 car insights collectively in a single answer creates a strong alternative for OEMs, businesses, sellers and lenders to extra meaningfully work together with automobile buyers all through their digital journey,” stated Andy Frawley, CEO of V12. “We’re serving to sellers higher perceive the particular behaviors and preferences of potential prospects. This creates a procuring surroundings that finest reaches the customers almost certainly to buy particular car sorts, reminiscent of luxurious, overseas, household, and eco-friendly vehicles. It additionally offers anonymized data on buyers’ seemingly financial capability and curiosity in auto loans.”
To study extra concerning the full suite of Equifax Automotive digital retailing options, please go to: https://www.equifax.com/enterprise/automotive/.
ABOUT EQUIFAX INC.
Equifax is a world information, analytics, and expertise firm and believes information drives progress. The Firm blends distinctive information, analytics, and expertise with a ardour for serving prospects globally, to create insights that energy selections to maneuver folks ahead. Headquartered in Atlanta, Equifax operates or has investments in 24 international locations in North America, Central and South America, Europe, and the Asia Pacific area. It’s a member of Normal & Poor’s (S&P) 500® Index, and its widespread inventory is traded on the New York Inventory Change (NYSE) underneath the image EFX. Equifax employs roughly 11,000 staff worldwide. For extra data, go to Equifax.com and observe the corporate’s information on Twitter and LinkedIn.
V12 is the chief driving enterprise outcomes via information, expertise, and advertising options. The corporate’s broad information choices function a variety of foundational and client intent information, highlighted by V12 AutoID, the main VIN to client answer, and V12 Alerts, which harnesses client habits to ship extremely predictive client intent insights. V12’s options are powered by V12 Velocity, the highest of market CDP that hyperlinks first and third get together information, highly effective analytics, and buyer journey administration right into a seamless retention, upsell and acquisition platform. For extra data, go to v12information.com.
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Kate Walker for Equifax USIS
Larisa Bedgood for V12
SOURCE Equifax Inc.