Trendline Digital is a purpose-built advertising and marketing know-how agency targeted on accelerating the adoption of socially-conscious practices and defending towards adverse developments affecting our world. We associate with neighborhood advocates, social entrepreneurs, and nonprofits to amplify their affect and drive significant, measurable and sustainable optimistic change.
Our work issues. We function in a world of nonprofits and advocates with social and climate-focused agendas. In case you are an A participant with a confirmed observe file who desires to do greater than promote widgets and sees the world as larger than your self, come be a part of us.
High compensation. Our shopper companions count on velocity, accountability and “for revenue” outcomes. We solely rent one of the best and brightest to make sure actual, measurable affect. And we pay to draw and develop that expertise – a mean of 10 – 20% above market.
A distinct mannequin. We’re well-funded and have aggressive progress plans, which permits us to construct a mannequin together with your profession objectives in thoughts. And our charges are backed by basis companions so we will deal with driving larger retention amongst workers and purchasers.
Trendline is in search of a Digital Advertising Specialist to work collaboratively with our follow space consultants and associate organizations to exponentially amplify their affect. This particular person will share each our ardour for being a change agent and our potential to ship shopper options at a world-class degree. This place will report back to the agency’s founder and President with publicity to different leaders.
The Digital Advertising Specialist ought to have sensible hands-on expertise in digital promoting (programmatic, direct and native), e mail advertising and marketing/CRM, analytics, web site technique, search engine marketing and SEM, social media, and know-how platforms. This particular person is anticipated to passionately meet our companions’ wants by flawlessly executing, testing, and optimizing digital advertising and marketing campaigns
• Execute campaigns throughout digital channels: search, PPC, social media, content material syndication, record acquisition, native and programmatic promoting, e mail advertising and marketing, and affiliate and associate advertising and marketing
• Deploy programmatic, show, and native promoting campaigns that drive new acquisition with a robust understanding of attribution and incrementality
• Determine search engine marketing and SEM alternatives and prioritize key phrases for content material improvement and technical search engine marketing data, optimizing for zero-click searches
• Coordinate pre-launch arrange (create and check marketing campaign pixels, add artistic into tech platforms, deal with high quality assurance of templates, filter viewers segments) and ensure all launch parts are correct and full
• Take part in proofreading and high quality management duties to make sure all campaigns and inventive align with total grasp model architectures and advertising and marketing methods
• Perceive shopper advertising and marketing targets and KPIs to help in constructing experiences and dashboards that observe digital efficiency for shopper government consumption
• Help within the improvement of promoting workflows and e mail campaigns, together with A/B testing, optimization, and scheduling of distribution
• Perceive associate group targets, set up finest practices and benchmarks, advocate digital methods to help these targets, and maximize marketing campaign efficiency
• Develop means to measure, assess, and report on the effectiveness of digital advertising and marketing methods; develop KPIs and scorecards to quantify investments
• This isn’t a advertising and marketing generalist function. It requires a digital native with hands-on expertise throughout a number of digital codecs and channels. A profitable candidate will likely be a practical tactician possessing the next expertise, expertise, and certifications
• B.A. or B.S. diploma from a four-year accredited college; advertising and marketing diploma most popular
• 5+ years of expertise creating, executing, and optimizing digital campaigns throughout a number of channels in a fast-paced company, consultancy or in-house capability required
• Fingers-on expertise executing paid search, social, and programmatic campaigns; complete understanding of Google 360 Suite (Search, Show, Video, Tag Supervisor) Fb, Twitter, Instagram, LinkedIn, YouTube and different platforms
• Profitable implementation of buyer concentrating on and testing methodologies, i.e. remarketing, tagging, lookalike and customized audiences, lassoing, and so on.
• Fingers on expertise with a broad set of promoting automation, CMS and analytics platforms together with Hubspot, Hootsuite, Cision, SEMrush, TalkWalker, and Google Analytics; certifications are extremely fascinating
• Ardour and/or expertise working with non-profit organizations, company social accountability initiatives, and local weather change material a plus
Please submit a resume and canopy letter to firstname.lastname@example.org.