ITVT is happy to current an audio recording of the TVOT NYC 2019 session, “Understanding the Fragmented Viewers: New Developments in Measurement and Information Science.” The session was described within the present brochure as follows:
“This session will discover the way forward for viewers measurement and the improvements which are rising in response to the continuing fragmentation of TV viewership.
Panelists will look at the professionals and cons of the various ways in which TV is being measured these days–everything from panels to set-top field information to ACR and beyond–as properly as the controversy over transferring to impressions from GRP’s. They can even take a look at which improvements maintain probably the most promise and what’s holding the trade again and, as well as, will focus on what they imagine we needs to be measuring within the years forward. Given the big variety of opinions on this subject, a energetic dialogue is assured.” Panelists included:
- Jason Bolles, SVP of Superior Promoting, Nielsen
- Jane Clarke, CEO and Managing Director, CIMM
- Michael Collette, CEO, Dativa
- George Ivie, CEO and Govt Director, MRC
- Lindsay Lamont, Group Product Supervisor, Tubular Labs
- Zeev Neumeier, Founder, Inscape
- Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)
Be aware: Our subsequent TV of Tomorrow Present occasion, TVOT SF 2020, will happen June 17th-18th. Buy your tickets on the Tremendous-Early-Hen worth of $775 (40% off the total worth) right here: https://thetvoftomorrowshow.com/register-tvot