The most recent episode of Google’s Seek for Novices video collection goes over the most effective (and worst) practices for search engine marketing.
Because the title of the collection suggests, the most effective practices defined within the video all contain beginner-level techniques. So you might be conversant in a lot of this already.
It’s additionally price noting that Google’s recommendation on this explicit video is meant for enterprise homeowners – particularly those that use their web site to promote merchandise.
Right here’s a fast recap of the video’s details.
Google’s search engine marketing Greatest Practices for Novices
“search engine marketing is about utilizing the best phrases and serving related info to your potential prospects in your web sites,” Google says within the video.
That may be achieved by ensuring your web site has helpful details about issues resembling:
- Retailer hours
In relation to product pages, Google recommends utilizing photos together with an outline that features key phrases resembling model names, colours, and title of the merchandise itself.
See: A Information to On-Web page search engine marketing for Ecommerce Web sites
Different, extra normal, finest practices embody:
- Create brief, significant web page titles
- Use web page headings that convey the topic of the web page
- Have an in depth ‘About Us’ part that features contact info, a enterprise description, and nations the place you use.
- Use descriptive alt textual content on photos
See: A Full Information to search engine marketing: What You Must Know in 2020
Google’s search engine marketing Greatest Practices: Issues to Keep away from
Along with advising web site homeowners on what they need to do with regard to search engine marketing, Google factors out some issues to keep away from.
With out getting too particular, Google tells web site homeowners to avoid “black hat” strategies which might be designed to deceive indexing algorithms.
“Google has some ways to detect strategies that intend to control search rankings. These safeguards assist be certain that search outcomes stay related and correct for customers. As such, most of those black hat strategies don’t work.”
See: search engine marketing Techniques: Black Hats, White Hats, Grey Hats & ‘Asshats’