The primary-ever FreshFruitPortal.com Digital Advertising and marketing Marketing campaign Award was introduced to BerryWorld on the Fruit Logistica commerce truthful final week.
The winner was introduced by Gustavo Yentzen, common supervisor of Yentzen Group – the father or mother firm of FreshFruitPortal.com – on Monday evening on the Kunstfabrik Schlot jazz bar in Berlin.
In attendance had been quite a few firms together with growers, suppliers, exporters, logistical firms, service suppliers from Latin America, Europe, Africa and the U.S.
Additionally current had been Nancy Tucker, Vice President of worldwide enterprise improvement on the Produce Advertising and marketing Associaton (PMA) and Joaquim Gomez, President of Spain’s fruit exporters’ affiliation Apoexpa.
BerryWorld, a worldwide group of soppy fruit and ready fruit firms, was given the award for its complete digital advertising and marketing marketing campaign that used completely different on-line media and social media, together with eye-catching promoting banners.
The BerryWorld Group was fashioned in 2015 in response to the increasing international operations and success of varietal releases from the three way partnership breeding program. It makes a speciality of breeding, commercializing and advertising and marketing berries to worldwide retailers and shoppers alike.
FreshFruitPortal.com additionally held a raffle for a three-month marketing campaign on its web site. This was gained by South African firm Afrupro.
Many due to the occasion sponsor Casa Montes. Their wine was loved by everybody!