Publicis Groupe India introduced the appointment of Deepak Pant as Head, Information Science Observe. On this position, Pant will probably be accountable for enhancing capabilities on measurement, analysis, superior analytics, digital analytics, information technique, together with information integrity and automation, and in addition developmental work on Publicis Individuals Cloud.
Pant, a B-Tech graduate, and an MBA from Sales space Faculty of Enterprise, Chicago, comes with over 24 years of wealthy expertise in information science, superior analytics, digital analytics, digital transformation and AI/ML throughout numerous sectors akin to FMCG, BFSI, Manufacturing and Logistics. He has labored in Chicago for about 18 years throughout numerous organisations, together with lengthy stints with Neilson and 4i Consulting (acquired by Fractal Analytics in 2017). His final stint was with Cognizant, the place he labored because the Director AI and Analytics, Cognizant Digital Enterprise.
Anupriya Acharya, CEO, Publicis Groupe, South Asia, mentioned, âInformation is what fuels our advertising and marketing transformation options throughout artistic, media and tech. Within the final six years we’ve made important progress in our Information Science Observe and at this time it competes with one of the best specialist outlets. Whereas it began as a centre of excellence offering superior analytics options to our world purchasers, within the final 3-Four years we’ve seen elevated urge for food and therefore large uptake even within the native market. As margins of firms come underneath strain the deal with ROI of selling is just rising. With 2000+ consultants throughout digital and tech within the Groupe, our Information Science Observe has unmatched potential on a number of area options.â
Pant mentioned, âItâs each an honour and an enormous duty to steer the Publics Groupe Indiaâs Information Science Practise. The thrilling prospects that the size and variety of the Groupe and its purchasers current are unmatched. I stay up for making a distinction right here and bringing disruptive options that allow sturdy enterprise outcomes for purchasers and the Groupe alike.â
Externally, the Information Science Observe supplies information technique and superior analytics options within the space of market combine fashions, digital analytics and attribution analytics. It really works extensively with Groupe purchasers not solely in India however via its Centre of excellence additionally supplies providers to entrepreneurs the world over. With greater than 100 consultants, it leverages Publicis Groupeâs experience in advertising and marketing, media, digital, information and know-how to craft options that allow entrepreneurs with sensible enterprise selections and predictive fashions that maximise returns on funding.