The Wing has made its first government advertising rent, bringing Celestine Maddy on board as senior vice chairman of promoting and communications.
Maddy will oversee social media, inventive and content material, along with advertising and comms for the ever-expanding feminist coworking collective.
She beforehand served as vice chairman of promoting at Foursquare, managing model technique, communications and product and efficiency advertising. Earlier than that, Maddy was vp of promoting at Reddit and has 15 years of expertise working in tech startups, advert companies and media, together with because the founding father of business weblog AgencySpy in 2008.
Maddy advised Adweek she’s “actually thrilled to affix The Wing,” calling the corporate “the proper place to leverage my deep expertise in tech and fast-paced industries to develop The Wing’s model, attain and market.”
In a bit over three years since its October 2016 founding, The Wing has expanded to incorporate 14 places in 9 cities with over 10,000 members. Aiming to serve the distinctive wants of ladies employees, The Wing gives facilities like childcare, scholarships for these unable to afford membership, pumping rooms for breastfeeding dad and mom, and even spa-like “magnificence rooms” and showers with slippers and robes.
Whereas initially established as a ladies’s membership, The Wing has modified its coverage to permit all genders. This was executed not solely to create an inclusive setting for nonbinary and gender-nonconforming members, but additionally as a result of the corporate was hit with a $12 million male discrimination lawsuit and was investigated by the NYC Fee on Human Rights for excluding males as members.
“My expertise at Reddit taught me innumerable issues concerning the nuance of group and social networks, and at Foursquare we pushed to get to that magic $100M quantity,” Maddy mentioned. “I’m excited to make use of those self same expertise to deliver The Wing into their subsequent chapter. I’m wanting ahead to becoming a member of their superb government group to outline the way forward for how ladies and nonbinary of us come collectively and carry one another up.”
Maddy’s rent provides to the already various high-level positions at The Wing; 50% of the corporate’s government group are ladies of coloration. Total, management at The Wing constantly breaks boundaries—reminiscent of when co-founder Audrey Gelman grew to become the primary visibly pregnant CEO featured on the duvet of a enterprise journal for Inc.’s September 2019 difficulty.
Gelman advised Adweek she’s “thrilled” to welcome Maddy to the group.
“She is a visionary and a inventive chief who instantly acknowledged the immense alternative areas for The Wing,” Gelman mentioned. “[She has] institutional data round group constructing, is a wonderful storyteller, and deeply invested in constructing glad, high-functioning groups and nurturing expertise. Celestine goes to be a transformative addition to our government group and The Wing group.”