After an intense day of judging, we reveal the official Influencer Advertising and marketing Awards shortlist. It’s clear from the record-number of entries that manufacturers are lastly waking as much as the ability of influencer advertising and marketing.
With the Influencer Advertising and marketing Awards 2020 going down in slightly below two months, it’s time to announce who’s within the working for bronze, silver, and gold. The panel of judges from throughout the globe spent an intense day deliberating and debating the record-breaking variety of entries throughout the 24 classes.
There was actual creativity coming by way of on this yr’s entries as manufacturers are waking as much as the ability of influencer advertising and marketing and are clearly dedicating extra finances to this sector to scale their campaigns, in line with the judging panel. In comparison with the 2019 entries, judges have seen extra proof of manufacturers being noticeably extra strategic within the influencers they’re selecting to work with with a view to attain a much bigger viewers and are going to city with activating expertise each on and offline.
“It was an absolute honour and pleasure to evaluate the improbable entries for the 2020 Influencer Advertising and marketing Awards. Nominees ought to rightfully be very proud to have their excellent work recognised, and after some robust judging, we have now an inventory of extraordinarily worthy winners in classes together with campaigns, businesses, instruments and really outstanding people. The way forward for influencer advertising and marketing is clearly in very protected arms,” stated William Bonaddio, social media guide.
Marketing campaign awards
Though influencer advertising and marketing is turning into a part of the broader advertising and marketing combine, the marketing campaign classes demonstrated glorious analysis, sound perception and modern methods that centered solely on influencer campaigns. Campaigns have been rigorously measured; aims set with the target market in thoughts; and a refreshingly various vary of influencers chosen to succeed in goal audiences.
“Many of those built-in campaigns show social media’s worth to conventional media,” commented Anna Anderson, social expertise lead at Conde Nast.
Viral Nation, R-Squared, MATTIO Communications, Influencer, Gleam Futures, and Ogilvy are within the working to win one of the fashionable awards — Finest Built-in Influencer Advertising and marketing Marketing campaign (Multi-Channel). Following fierce debates from the judges, robust entries from Captiv8, rewardStyle, The Hut Group, OST Advertising and marketing, and Seen Connects will compete for Finest Use of Knowledge.
Most Efficient Collaboration and Partnership had stand-out entries from Gold Boutique, IMA, Jelba The B2B On-line Specialist, MediaCom, Ogilvy, Pegasus, Shell, and Takumi, who’ve all been shortlisted. Making the shortlist for the Most Artistic Influencer Advertising and marketing Marketing campaign is HCL Applied sciences, Influencer, influencia, Ogilvy, Pulse, Shell China and Expertise Village who will battle it out for bronze, silver and gold.
A pattern that got here up within the know-how awards was the clear funding in new applied sciences and the usage of in depth evaluation instruments. Utilizing a mix of human perception and in-depth knowledge to find the correct expertise and create real relationships with manufacturers is what’s main the best way within the know-how entries.
“Offering insights that join real influencers with manufacturers which have the identical values is significant for marketing campaign success,” commented Hannah Tyrell, worldwide social advertising and marketing supervisor at M&S.
The battle of the tech continues as Traackr, Tagger, Influence, CreatorIQ, and Influencity go head-to-head for the Finest Influencer Discovery Software award. CJ Affiliate, Influencity, and Traackr are up for Finest Relationship Administration Software. In the meantime, the judges had a tough time deciding who ought to make the minimize for Finest Marketing campaign Planning & Administration Software, itemizing CreatorIQ, Influencity, Tagger, Traackr and Q-83 as worthy contenders.
The company classes have been hotly debated amongst the judges, with the panel on the lookout for clear USPs and refreshing approaches that result in inventive, significant work along with actual outcomes.
“In what’s a saturated market, it was nice to see these pushing trade requirements and difficult what has develop into the norm,” stated Ruby Soave, influencer lead at Prince’s Belief.
The likes of R-Squared, Seen Connects, and Buttermilk Company go head-to-head for taking house the prize for Finest Boutique Influencer Advertising and marketing Company. The ever-popular Finest Massive Influencer Advertising and marketing Company is again with entrants together with Collectively, Gleam Futures, Kairos Group, Tailify, Takumi, The Fifth and Viral Nation competing for the highest prize.
The favored vertical awards have been difficult to evaluate given the caliber of entries this yr. A transparent pattern was the variety of rigorously chosen influencers and the execution of campaigns throughout completely different touchpoints.
“It was good to see influencers on long-term contracts that grew to become true model ambassadors to create actual genuine voices,’ commented Nicolas Mauron, head of influencer advertising and marketing and digital partnerships at Breitling.
The likes of Ogilvy, Pulse Promoting, Takumi, Buttermilk Company and MATTIO Communications have been shortlisted for the favored Finest Magnificence Marketing campaign class. Entries from THE FIFTH, Expertise Village, Ogilvy, Ball Avenue Community and 160over90 all made it for the aggressive Finest Sport & Health class.
As at all times, Finest Meals & Drink was a troublesome class to evaluate with so many robust entries. Making the shortlist is Buttermilk Company, Collectively, IMA, Influencer, Ogilvy, Tailify and Takumi, while Awin and rewardStyle compete for Finest Vogue & Type marketing campaign.
Three shiny new classes have been added to the combo this yr and garnered consideration from the likes of IMA, Influencer, MSL, Ogilvy and Pulse Promoting, all of that are within the working for gold within the newly created Finest Trigger-Led Marketing campaign class, sponsored by headline sponsor Kindred. In the meantime, Kairos Media, Viral Nation, United Esports, Wildfire Social and 160over90 will battle it out for the brand new Finest Gaming Marketing campaign award, and HCL Applied sciences and Saulderson Media are contenders for Finest Small Finances Marketing campaign, sponsored by Takumi.
View the total listing of shortlisted manufacturers, businesses, and tech platforms on the web site.
Vote in your Trade Alternative and Rising Star
Voting is now open so that you can select which firm ought to win the coveted prize for Trade Alternative of Expertise or SaaS award. Keep in mind commonplace guidelines apply, with one vote restricted per firm. Voting closes at noon Wednesday 5 February – precisely one week from now – so head to the web site to solid your vote.
It’s additionally time to solid your vote for the Trade Rising Star and recognise the exhausting work and provoking actions of these rising stars of the trade over the past 12 months. Once more, voting closes at noon Wednesday 5 February – precisely every week from now – so head to the web site to solid your vote.
Safe your seat
See who picks up bronze, silver, and gold on the evening after you’ve wined and dined within the glamorous Sheraton Grand Park Lane in London on March 25. Safe your seat on-line now earlier than the occasion sells out.