2020 Guide for Selling Art, Books & Music

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Do you could have a novel or track that you simply’ve all the time needed to publish? Or possibly you’re a graphic artist at coronary heart, with designs that may be excellent on a t-shirt? 

If this sounds such as you, then why not make your dream a actuality? There is no such thing as a higher time to turn into a content material creator, with Amazon providing a number of other ways to get your artwork in entrance of the plenty. 

This text dives into how you can create digital content material and how you can earn money doing it utilizing Amazon.

 

What sort of digital content material are you able to create on Amazon?

From ebooks to songs to t-shirt designs, Amazon presents loads of avenues for aspiring entrepreneurs to earn money on their platform.

Books: If you’re excited about writing books, Amazon presents a minimum of 3 ways to promote books, two of that are strictly digital. First, you’ll be able to promote bodily copies of the books on Amazon, utilizing Amazon FBA. Or you’ll be able to promote ebooks by way of Amazon’s Kindle Direct Publishing (KDP) which presents two methods to do it: digital and “print on demand.”

Music: For musicians, Amazon presents TuneCore, which is part of AmazonMusic. By TuneCore, musicians can add their songs and make them immediately obtainable for Amazon, iTunes, Spotify, Google Play, and one other 150+ shops all over the world.

Artwork: Should you’re an artist or graphic designer with a killer piece of artwork, you’ll be able to add your photographs to Amazon Merch and see your work on a printed t-shirt. Like KDP and TuneCore, Merch doesn’t require you to personal stock with a purpose to promote merchandise. All you must do is look ahead to an order to come back by way of, Amazon creates the product for the patron, and also you earn cash.

Be aware: There are different methods to promote your creations on Amazon, like promoting tremendous artwork (restricted) or handmade. However, for this text, we’re focusing solely on digital artwork.

 

What do it’s essential turn into a digital content material creator on Amazon? 

The very best half about turning into a digital content material creator on Amazon is that you simply don’t must have a ton of start-up capital to do it. What you want is your distinctive story or idea, in addition to these three frequent denominators to success:

Authority

No matter it’s that you simply do, be sure you know you’re doing! This doesn’t imply that you must be the world’s main knowledgeable on the topic. However no matter you write about or create, you must know sufficient about it to create credible content material and have the ability to repeatedly create new content material round that matter. 

For instance, should you’re creating recipe books for Kindle Direct Publishing, you must most likely know your approach across the kitchen. And should you’re a musician that writes heavy metallic covers, ensure you realize lots about heavy metallic music.

Focus

In plenty of methods, content material creation is a numbers sport. (Take into account this notion that 20% of what you create will account for 80% of your gross sales.) The extra you create, the extra probably you’ll be seen. 

The important thing to consistency lies in focus and willpower. Should you battle with these, don’t fear. One of the best ways to enhance your focus is to disregard the outputs and, as an alternative, concern your self together with your inputs. 

If you wish to write a e book, don’t fear about ending the e book. As an alternative, fear about writing 1,000 phrases earlier than lunch. Try this on daily basis and also you’ll have a 30,000 phrase manuscript prepared by the top of the month. 

Information of Advertising and marketing

When you get the grasp of making common content material, you’ll want to seek out methods to market your content material, enhance upon it, and broaden on the unique ideas. 

And whereas promoting on Amazon presents you a platform to promote your work by way of PPC (pay-per-click), there are different methods you’ll be able to entice clients exterior of the Amazon platform.

For instance, you may want to choose up a number of design abilities and study to make use of easy software program instruments like Canva to create logos and backdrops. Chances are you’ll need to construct your model by way of social media, e mail lists, or different digital channels as properly. 

Simply keep in mind to ABL: At all times Be Studying!

 

Methods to promote digital content material on Amazon

Chances are you’ll know precisely what you need to write, produce, or design… or you could merely know you need to use your information and creativity to craft one thing, however you don’t know what may promote. 

It doesn’t matter what your technique of content material creation is for Amazon, you’ll want to create content material that folks truly care about — and can pay for. 

For some, this could flip into an infinite quest for validation. Thankfully, there are a number of hacks you should use to determine what kind of content material folks need earlier than you even create it.

1. Analysis alternatives or validate concepts

Pablo Picasso as soon as mentioned, “Nice artists don’t borrow. They steal.” And whereas I received’t advocate plagiarism, I’ll counsel that you simply have a look at what’s already working and attempt to emulate — and enhance upon — these ideas.

However how have you learnt what’s working presently, or how do you validate an concept you could have? The best approach to discover that out is to examine Amazon itself. 

  • Do a search on Amazon for the topic or kind of content material you need to create. 
  • Use a software like Jungle Scout’s Extension to see how properly every of the subjects on that web page are performing.

  • Take a look at the highest performing listings. Learn the opinions for that itemizing to find out how the product might be improved. 
  • Craft related content material with the requested enhancements.

2. Create your content material — and a suggestions loop

As soon as you realize the place to start out with content material creation, begin creating. Don’t fear about making it excellent simply but. 

  • Create essentially the most excellent model of your product, however one that won’t have all of the bells-and-whistles that you really want. This will probably be known as your M.V.P. or minimal viable product. 
  • Just remember to get as many individuals as you’ll be able to to learn/hear/view the M.V.P. 
  • Begin amassing suggestions from those that expertise your M.V.P. Search for frequent threads of their insights.
  • Make iterations to your subsequent piece of content material based mostly on the suggestions you acquired.
  • Repeat the method.

The sooner you excellent your suggestions loop, the sooner you’ll create an viewers that’s prepared to spend cash on you each month.

3. Record your merchandise on Amazon

If that is your first foray into the world of Amazon promoting, then earlier than you’ll be able to truly begin promoting on the platform you’ll want to decide on which vendor plan is best for you: particular person or skilled.

And once you’ve chosen your vendor plan, these are the following steps it’s essential take to stand up and operating:

  • Submit: As soon as your content material is designed/written/produced, submit it to the corresponding program for approval.
  • Launch: Then, once you get the okay, checklist your e book, track, or design.
  • Promote: Lastly, use Amazon’s promoting system — Amazon PPC — to advertise and promote your merchandise on and off Amazon.

 

What it’s essential to (and should not) do together with your digital merchandise on Amazon

Like with all merchandise offered on Amazon, there are guidelines across the digital content material you create and promote on the platform. 

These are the dos and don’ts for books, music, and graphic artwork.

KDP

An important factor to find out about KDP is that Amazon has a zero-tolerance coverage in the case of books that “promote, promote, mislead, or [don’t] precisely symbolize [its] contents.”

These are KDP’s key dos and don’ts, that will help you be sure you keep on the precise facet of that coverage. (It’s nonetheless a good suggestion to learn the full pointers although):

  • Establish and proper any errors in your e book earlier than importing it to the platform. This consists of any typos, duplicated textual content, and grammatical errors. You should utilize the Kindle Previewer to be sure you’ve caught every part.
  • Use and create metadata accurately in order that your e book might be present in Amazon’s search outcomes. Plus, should you run afoul of the metadata pointers (eg. together with a URL, or mentioning one other e book), not solely do you danger Amazon eradicating your content material, the misinformation may additionally trigger you to lose gross sales.
  • Create a high-quality cowl to entice potential clients to purchase your e book. Be certain the picture isn’t blurry, that it doesn’t point out any promotions, or is just too giant to show correctly on the completed product.
  • Submit content material that’s Kindle-appropriate. For instance, puzzles, coloring books, and clean journals are better-suited for print-on-demand.
  • Format your e book correctly, to make sure the greatest studying expertise on your readers. Some formatting points to keep away from are: compelled alignment, single spacing after every paragraph, and in-line web page numbering. You must also add your file in DOC, DOCX, or HTML type.

TuneCore

With the intention to distribute your music, it’s essential comply with TuneCore’s fashion information to the letter. In case your art work doesn’t adjust to these formatting necessities, different on-line music platforms may refuse to promote your content material.

So, to ensure your music is accepted, your cowl artwork should*:

  • Be uploaded as a JPG, PNG, or GIF picture file (you should personal the rights to the image). 
  • Be sq. and a minimum of 1600 x 1600 pixels in measurement (precisely 1600 x 1600 should you’re including to Amazon’s On Demand retailer).
  • Have a decision of a minimum of 72 dpi (dots per inch), although 300 dpi is right.
  • Be in RGB shade mode (for each shade and black and white photographs).

* When you can add your cowl artwork with none script, should you do need to incorporate textual content, it will probably solely embrace the title of your launch and the artist’s identify. Additionally, they should be displayed precisely as they have been entered into TuneCore.

As for what you should not do, don’t:

  • Embody any pricing, e mail addresses, URLs, or contact data.
  • Point out that your launch is a bodily or digital product (eg. “CD” or “Digital Unique”).
  • Submit art work that’s blurry, or that’s cutoff (both the picture itself, or any textual content included on the photograph).
  • Compress your art work into one nook, leaving the remainder of your picture with white area.
  • Reference any digital shops (eg. iTunes) or show their logos.

Amazon Merch

Whenever you’re given a chance to promote your art work to a big viewers, the very last thing you need to do is mess it up. That’s why, should you’ve determined to go the Merch-route, it’s essential comply with the rules carefully. 

For reference, these are a few of Merch’s dos and don’ts:

  • Do use your personal unique art work, so long as it doesn’t violate another person’s copyright or trademark.
  • Don’t add designs which are: pornographic exploit youngsters, or use profanity.
  • Do create art work that’s age-appropriate, should you’re planning on promoting youth sizes.
  • Don’t promote hate, violence, or human tragedy in your designs.
  • Do make sure that any spelling included together with your design matches the spelling of that very same textual content in your product itemizing.
  • Don’t embrace metadata that’s unrelated to your design, requests opinions, or shows exterior contact data.
  • Do create designs that use RGB colours, have print dimensions of 300 dpi, and are a most of 25MB.
  • Don’t use photographs that include a watermark, are low decision, and/or blurry. 

 

Conclusion

So when’s the most effective time to get began? Now, after all! Begin compiling a listing of issues that you would share on-line and the forms of digital content material that may come from it. 

As quickly as you could have a good suggestion of the superior content material you’ll be able to present, begin doing some research utilizing the Jungle Scout extension. 

When you’ve recognized your greatest alternatives, begin creating, then begin promoting!

 

 

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