As 2019 attracts to an finish, FoodBev takes a have a look at the worldwide meals and beverage trade looking back. Discover out which new product improvements from the previous 12 months went viral and what it says in regards to the sector as a complete.
Coca-Cola launched its first vitality drink earlier this yr below the Coca-Cola model, placing it in direct competitors with the likes of Monster and Pink Bull.
Launching into new classes like vitality drinks is a vital milestone in Coca-Cola’s efforts to determine itself as a ‘complete beverage’ firm, a lot as PepsiCo is extra reliant on its snacks than its gentle drinks. That’s to say, trademark Coca-Cola volumes are falling, so the corporate needed to diversify its revenues as a lot as attainable.
James Quincey, the CEO of Coca-Cola, has beforehand stated the corporate is “listening fastidiously and dealing to make sure that shoppers are firmly on the centre of our enterprise”.
“If we embrace the place the patron goes, our manufacturers will thrive and our system will proceed to develop,” he stated.
Lavazza and PepsiCo iced espresso
Lavazza and PepsiCo shaped a brand new strategic partnership this yr which noticed Lavazza launch its first ready-to-drink iced espresso product within the UK, and can set up the inspiration for additional product launches within the European market in future.
In line with an announcement from Lavazza, the UK launch is simply step one of a partnership which is able to goal to speed up innovation on this quickly rising phase.
To realize this, Lavazza claims that each firms will work collectively to launch new product traces in future, in addition to develop into new markets in 2020.
Nation Crock dairy-free plant butter
In September, US-based Nation Crock launched a brand new dairy-free plant butter, providing a substitute for its unique buttery unfold. The butter producer claims it gives “the style of butter, created from vegetation”.
The dairy different is made with plant-based oils and options oils from olives, avocados and almonds. In addition to being gluten-free and kosher-certified, Nation Crock’s plant butter has been licensed plant-based by the Plant Based mostly Meals Affiliation.
Brian Orlando, chief advertising officer for Upfield North America stated: “We imagine that plant-based consuming has a optimistic influence on well being and on the setting, and that plant-based meals merchandise ought to style scrumptious.
“That’s why we got down to make a dairy-free butter that residence cooks, cooks and bakers may cook dinner, bake and unfold with identical to butter. We created a very breakthrough product and have been so excited to see the response when individuals strive it. We’re turning even the largest butter lovers on the market into Nation Crock Plant Butter lovers.”
Coca-Cola’s pattern bottles created from recycled marine plastic
The Coca-Cola Firm unveiled its first pattern bottles made utilizing recovered and recycled marine plastics earlier this yr.
By a partnership between Ioniqa Applied sciences, Indorama Ventures, Mares Circulares (Round Seas) and The Coca-Cola Firm, about 300 pattern bottles have been made utilizing 25% recycled marine plastic retrieved from the Mediterranean Sea and seashores.
In line with Coca-Cola, the pattern is the primary plastic bottle made utilizing marine plastic that has been efficiently recycled for food and drinks packaging.
Danone ‘hydration teaching’ cap for Font Vella bottled water
Lastly, 2019 noticed Danone incorporate ‘sensible caps’ into its Spanish mineral water model Font Vella, permitting shoppers to trace their ranges of hydration.
It really works by clipping onto the present bottle cap (making certain no contact between the water and the machine) and recording the amount of water taken in by the patron. It could possibly additionally remind individuals to drink utilizing a discreet collection of ‘blinks’ – and comes full with an accompanying app that enables shoppers to set every day hydration targets and modify the becoming to their particular person necessities.
The corporate has developed the gadgets in partnership with Water.io – the modern sensible packaging firm whose bottle cap expertise – as co-founder Yoav Hoshen informed FoodBev in 2015 – has the flexibility to show any odd bottle ‘sensible’.
New beverage merchandise have been extra in style than new meals merchandise this yr, with nearly the entire prime 10 being new drink merchandise.
With sustainability and plant-based product developments sweeping the worldwide meals and beverage industries, it will likely be fascinating to see what new merchandise we’ll see on the forefront in 2020.